As the calendar shifts, so do Alfa Romeo's plans. At the LA Auto Show
, Harald Wester, head of Alfa Romeo
, said the brand would unveil its second North American model – after the sporty Alfa Romeo 4C
– next June, but he wouldn't identify the type of car. A report in Automotive News Europe (ANE)
, quoting sources, says that it will be a midsize sedan in the mold of the erstwhile Alfa Romeo 159 (pictured above
) that was supposed to become the Giulia
but now has a new brief and perhaps a new name.
"Giulia" should be familiar because we've been hearing about it for more than three years – in fact it was 2011
when it was thrown back on the drawing board for a complete redesign. Last year the plan – or the anonymously-sourced bits of the plan that we kept getting – were for the platform to go rear-wheel drive
and do duty for both a BMW 3 Series
and 5 Series
competitor. ANE's latest intel is that the coming midsize sedan will be come in between the 3 Series and 5 Series – a strategy used by the original Cadillac CTS
– slotting in beneath a "flagship sedan" that would fit between the 5 Series and 7 Series
. That would appear to contradict a direct challenge to the entry-level segment's standard-bearer, and perhaps the BMW M3
Those two Alfa sedans would be part of an eventual eight-model onslaught happening over the next four years, which is a new matrix compared to April of this year when that was reported to be six models
over the next five years. ANE says work has started on three of them, a midsize SUV said to be the third. The push is to get Alfa to 400,000 annual sales – 100,000 more than the April target – with North America accounting for an ambitious 150,000 of that.