Posted Jul 28th 2014 11:57AM
It only takes about half a lap of the Millbrook Proving Grounds for me to become convinced that Infiniti must build this car.
The sedan I am piloting around the English circuit is a working prototype of the Q50 Eau Rouge Concept that made its world debut at the 2014 Detroit Auto Show earlier this year. As a refresher, the exquisitely painted, burgundy metallic, four-door show car is based on the production Q50, enhanced with Infiniti Red Bull Racing-inspired carbon-fibre bodywork, aerodynamic upgrades and – as we would come to learn at the Geneva Motor Show a few months later – fitted with a beastly twin-turbocharged engine shared with the parent company's spectacular Nissan GT-R.
Despite lacking the concept's gorgeously expensive paint, the vinyl-wrapped red prototype seen here is much more appealing than the static concept, as it is mechanically complete – it can be driven – thus explaining why I have traveled one-third of the way around the world to test this enthusiast-tuned, one-of-a-kind machine at one of Europe's premier testing facilities.
The Q50 Eau Rouge, named after the signature high-speed corner at Belgium's famed Spa-Francorchamps race circuit, is an intriguing program for a number of reasons. First, the Japanese luxury brand has never offered a flagship sport sedan of this magnitude. Second, the push came from Johan de Nysschen – the man tasked with turning Infiniti around who recently announced his departure from the company at the end of the month. Lastly, the working prototype was built by a small team in England, thousands of miles from Infiniti's Hong Kong headquarters, which allowed the program to move unimpeded by coagulating corporate culture. While launching the Eau Rouge program isn't as extreme as renaming all of its models, it would be easy to argue that this is a very radical move for the often-conservative Japanese automaker.