Posted Dec 8th 2011 12:30PM
As writers, we're treated to an interesting view of the auto show circuit. We kick in the doors, cram in as many press conferences and interviews as possible, then bolt from the scene as fast as we can. In doing so, we often take for granted the incredible amount of work manufacturers put into their displays. Set up and tear down often takes days, with hundreds of hours of planning and design work leading up to both processes. Ford has released a time-lapse video from this year's SEMA show depicting the long build-up and tear-down slog.
Using a smattering of RePlay XD1080 cameras strewn all around the booth site, it's possible to get a look at the forklifts, lighting, carpeting and cars as they trickle in to create a seamless booth packed with drool-worthy customs. Hit the jump to check out the clip for yourself.