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Chevrolet Code 130R Concept is a rear-wheel-drive dream

Posted Jan 9th 2012 10:30AM

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General Motors would like to lure in younger buyers with a new small car that boasts more evocative styling. To that end, the company unveiled two new concepts at the 2012 Detroit Auto Show that may hint at things to come from Chevrolet. This is the first called the Chevrolet Code 130R Concept, which boasts a traditional coupe profile and seating for four. Subtle fender flares and an upright fascia help give the vehicle an aggressive, masculine presence, though GM says a production version could boast up to 5.8 L per hundred kilometres.

Under the hood of the Code 130R, a turbocharged 1.4-litre four-cylinder engine delivers 150 horsepower and 148 pound-feet of torque, and an eAssist system lends an electric hand when needed. The Code 130R also boasts either a six-speed manual or a six-speed automatic transmission. With a front-engine, rear-wheel-drive layout, the Code 130R would offer buyers an engaging drive and design in an economical and affordable package, if it were ever built.

While purely a concept at this stage, GM says a production version would likely carry a price tag of around US$25,000. That would put the sports car in perfect fighting range with the likes of the Subaru BRZ and Scion FR-S should the Code 130R Concept ever make it to the factory floor. Hit the jump for the press release and check out our galleries of live and official photos.
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Here's a Concept: Chevrolet Puts Next-Gen Buyers in Charge
Two concept coupes designed to inspire ideas and create discussion

DETROIT – Chevrolet today introduced two concept coupes at the 2012 North American International Auto Show aimed at inspiring next-generation buyers to take the wheel and suggest ideas for a car they can co-create.

"Chevrolet has always stood for making the aspirational attainable for all generations" said General Motors North America President Mark Reuss. "These two concepts interpret that vision for a new generation. We're seeking out our newest customers' opinions, listening to their advice, and engaging them in new ways."

According to U.S. Census data, there are 80 million American consumers approaching 30. They represent 40 percent of today's potential car-buying public and a combined $1 trillion in purchasing power.

Over the past year, Chevrolet has conversed with young consumers across the United States. Based on their feedback, the Chevrolet concepts explore the styling and functionality this group of new buyers says they are looking for in a car.

Code 130R, the first Chevrolet concept, is a four-seat coupe with a simple upright profile. Painted in an all-new red metallic paint with matte anodized gold wheels, Code 130R features heritage performance-inspired styling and rear-wheel drive. With an aggressive front fascia, Chevrolet fender flares, straight body side and Chevy crossflag emblem, Code 130R makes a link to Chevrolet's performance heritage.

Code 130R's designers conceived the turbocharged engine to be tuned to work in tandem with eAssist technology. By shutting off the engine at stops, recapturing braking energy, and smoothing torque during acceleration, this concept takes automotive electrification to the next level and balances turbocharged performance with fuel economy.

Tru 140S, the second Chevrolet concept is a front-wheel-drive, "affordable exotic" four-seat sporty coupe. The three-door hatchback was designed to be an attractive-yet-affordable sports car. Shown in an all-new matte white with Chevy performance chrome wheels featuring crossflag emblems, Tru 140S is designed to look confident, exotic, expensive and fast. Tru 140S is based off the same platform as the Chevrolet Cruze and the groundbreaking Chevrolet Volt electric vehicle with extended range.

Tru 140S designers want to demonstrate technologies typically found in more expensive cars, including direct injection and a starter-based stop-start technology, balancing internal combustion and electrification to deliver high value and improved fuel economy.

The concepts share attributes younger buyers say they value:

Sedan-sized functionality in performance coupe form that seats four passengers
Interior connectivity and convenience featuring innovative storage, WiFi, smart phone integration with Chevrolet MyLink and heads-up display
40 MPG with a 1.4L Turbo Ecotec engine with approximately 150 horsepower
Possible production price range in the low $20,000s

"Young customers tell us they want functionality with coupe-like aesthetics. Both the Code and Tru body styles resonated with this audience," said Frank Saucedo, director of the GM North America Advanced Design studio in Los Angeles where the two concepts were developed.

Inside the concepts, connectivity and personalization enable the individualization that the generation says is essential.

"This buyer prizes connectivity. Allowing them to stay connected by integrating their personal devices through MyLink and WiFi enabling the vehicle to be their own docking station," said Saucedo. "The interiors currently exist in 2D only. This allows us the flexibility to continue the discussion and encourage more dialogue as we continue to develop these concepts."

From Detroit, the pair of Chevrolet concepts will travel to major auto shows, key lifestyle events, one-on-one experiences and other venues such as college campuses. Chevrolet also will engage customers using the social media tools that young consumers use to talk with one another.

"For the car company that can successfully engage this generation, there is a tremendous opportunity," said John McFarland, senior manager for Chevrolet Global Marketing, who heads youth research for the brand. "At Chevrolet, we want to build authentic and meaningful relationships with these customers on their terms. We want to hear what they have to say, engage them in our design process, and give them what they want – not what we think they want."

# # #

Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than 4 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, and high quality. More information on Chevrolet models can be found at www.chevrolet.com.



CHEVROLET CODE 130R CONCEPT COUPE SPECIFICATIONS

Overview

Model: Chevrolet Code 130R Concept Coupe

Body style / driveline: four-passenger coupe, rear-wheel drive

EPA vehicle class: compact car


Engine

1.4L Ecotec turbocharged DOHC I-4 w/ eAssist

Displacement (cu. in. / cc): 83 / 1364

Bore and stroke (in. / mm): 2.85 x 3.25 / 72.5 x 82.6

Block material: cast iron

Cylinder head material: cast aluminum

Valvetrain: overhead camshafts, four valves per cylinder, continuously variable valve timing

Ignition system: individual coil on plug

Fuel delivery: sequential multi-port fuel injectors with electronic throttle control

Compression ratio: 9.5:1

Horsepower (hp / kW): 150 / 110

Torque (lb.-ft. / Nm): 148 / 200

Recommended fuel: regular unleaded

Max engine speed (rpm): 6500

Emissions controls: close-coupled and underfloor catalytic converters; Quick-Sync 58x ignition system; returnless fuel rail; fast light-off O2 sensor

Estimated fuel economy (hwy): 40


Transmissions

6-speed automatic

6-speed manual

Wheels/Tires

Wheels: 20-inch matte gold

Tires: P245/40R20

Dimensions

Exterior

Wheelbase (in / mm): 109.3 / 2775

Overall length (in / mm): 173.1 / 4396

Overall width (in / mm): 71.5 / 1816

Overall height (in / mm): 54.7 / 1390

Track (in / mm):

front: 60.4 / 1535
rear: 61.8 / 1569

Interior

Seating capacity (front / rear): 2 / 2

Headroom (in / mm):

front: 30.7 / 780
rear: 33.1 / 841



Note: Information shown is current at time of publication.

Image Credit: Live photos copyright of 2012 Drew Phillips/AOL

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4 Comments

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TreeGuy

Its not too bad looking. I kind of like the way they treated the back of the greenhouse by making the rear glass more upright instead of the giving it the more common fastback styling. I just personally find the rear end styling a bit weak and awkward due to the small looking taillights.

January 09 2012 at 11:51 AM Report abuse rate up rate down Reply
TreeGuy

Its not too bad looking. I kind of like the way they treated the back of the greenhouse by making the rear glass more upright instead of the giving it the more common fastback styling. I just personally find the rear end styling a bit weak and awkward due to the small looking taillights.

January 09 2012 at 11:51 AM Report abuse rate up rate down Reply
Nick Grega

Not too bad Chev, not too bad at all, but I can't imagine someone cross shopping this with a BRZ/FR-S. Though similar in price, they're completely different vehicles.

January 09 2012 at 11:20 AM Report abuse rate up rate down Reply
Jason Easton

FINALLY something interesting from Chevrolet. I was beginning to wonder if they still had a pulse. It's nice to see a design that breaks the trend of increasingly feminized styling at GM. I hope they build it. I will take mine with the manual transmission.

January 09 2012 at 11:07 AM Report abuse rate up rate down Reply