Posted Jan 11th 2012 9:30AM
Some would say that 2011 wasn't exactly a banner year, but the good chaps at Rolls-Royce would likely respond with a definitive "Poppycock!" That's because the 107-year-old brand (owned by BMW AG) experienced its best-ever sales totals in 2011, with 3,538 very expensive unit sold around the globe. That's a 31 per cent increase over the 2,711 models sold in 2010, thanks mostly to brisk sales of the Ghost and Phantom models.
With sales up 31 per cent, it's clear that the storied automaker was on fire the world over, but certain markets really catapulted the marque. In fact, sales in Asia were up 47 per cent, and the U.S. saw 17 per cent growth. Austerity measures in England didn't stop the craze for new Rolls-Royce models, either, with sales up 30 per cent.
It may not be all that exciting to see that the 1% can afford more Rolls Royce models, but we're guessing the 1,000 employees working in Goodwood are probably tickled at the brand's rising popularity. Hit the jump to read over the official Rolls-Royce press release.
News Source: Reuters Canada
Image Credit: Rolls Royce
Related Gallery2012 Rolls-Royce Ghost Extended Wheelbase
Highest annual sales in the 107-year history of Rolls-Royce; previous best was 3,347 cars sold in 1978
Sales growth reported across all regions with Bespoke content at highest-ever levels
Increase in sales across both Ghost and Phantom model families
Rolls-Royce reaffirms position at pinnacle of the ultra luxury segment
Rolls-Royce Motor Cars today revealed record sales results for 2011. 3,538 cars were sold globally during the year, a 31 per cent increase on the 2010 total of 2,711 cars. The figure represents the best sales result in the company's 107-year history; the previous record of 3,347 cars having been set in 1978 during the Silver Shadow II era.
Strong sales growth was reported across the globe, with notable results seen in Asia Pacific (up 47%), North America (up 17%) and the Middle East (up 23%). China and the United States were the most significant individual markets for Rolls-Royce. The United Kingdom performed well, reporting 30 per cent growth in the year. In Continental Europe, Germany and Russia were the largest growth markets, each more than doubling sales compared to 2010.
"We had an outstanding year in 2011 and we should take a moment to reflect on this Great British success story," said Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars. "Our business is in excellent shape. We are developing our dealer network, moving into new markets like South America, expanding our manufacturing operation in West Sussex to meet global demand and have plans to develop our product range. At the core of this extraordinary success is a dedicated, committed and, above all, passionate workforce."
The company's portfolio includes the pinnacle Phantom family products - Phantom, Phantom Extended Wheelbase, Phantom Drophead Coupé and Phantom Coupé - and the more recently-launched Ghost range. Demand for all variants was strong. Interest in Ghost - including Ghost Extended Wheelbase, launched to wide acclaim in April - accounted for the lion's share of 2011 growth.
2011 also marked a record for the Rolls-Royce Bespoke personalisation programme, a service with Rolls-Royce's legendary hand-craftsmanship and attention to detail at its core. Nearly every Phantom family model leaving the Home of Rolls-Royce at Goodwood came with some element of bespoke personalisation, from unique paint colours, interior detailing and embroidery, to exquisite whole vehicle designs including champagne sets, humidors and picnic sets.
Bespoke sales were also enhanced by two exceptional collections in 2011, the Spirit of Ecstasy Centenary Collection and striking Year of the Dragon Phantom commissions. More Ghost clients have requested bespoke cars, creating many exceptional examples across this model range.
Last September, Rolls-Royce announced plans to expand its manufacturing plant at Goodwood, with over 1,000 people employed on site. This will help the company meet further growth in worldwide sales and satisfy demand for highly personalised Ghost and Phantom models. Expansion work will begin in February.