Posted Feb 8th 2012 6:30PM
Daimler is shuttering Maybach in 2013 after seven years of production. In that time, the company's ultra-ultra-luxury arm managed to sell just 3,000 units, and CAR reports Daimler lost somewhere around US$500,000 on each and every one of them.
Even with a ludicrous price tag of over US$370,000 for an "entry" Maybach 57, the brand couldn't quite recoup the dizzying US$1.33 billion Daimler poured into it since its (re)inception. Rumours ignited over a possible tie up with Aston Martin that would have resulted in a range of new and attractive models, but Daimler has instead decided to snuff out Maybach altogether.
We can hardly blame them.
Mercedes-Benz will pick up the ultra-luxury slack with a new range of sedans based on the S-Class. Those bruisers will likely bow in 2013 just as Maybach turns out the lights for good.