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Save China's Jeep beer for the end of the trail

Posted Feb 9th 2012 9:00AM

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Jeep Beer advertisementModern advertising has conditioned us to associate a wide array of strange images with beer in a can. The Rocky Mountains, silver bullets, Clydesdale horses and blue ribbons all do their best to peddle cheap brew, but Chinese beer drinkers now have a new mascot for their favorite cold one. Hubei Jeep Brewery Corporation has turned out a new light beer featuring everyone's favorite off road machine. The
logo even features a Jeep Wrangler silhouette, complete with
the brand's iconic/trademarked seven-slat grille. What does Jeep Beer taste like? Fresh mountain streams? Muddy hill sides? Licking a Chrysler interior? No one is saying for certain.

Hubei Jeep Brewery Corporation has completely adopted the Jeep brand as an emblem of rugged manliness, and the company even went so far as to giveaway a Jeep Compass
to the highest-selling distributor. The winner managed to move 60,000 litres of suds to take home the prize.

Don't get us wrong. Beer and vehicles go together about as well as fenders and telephone poles, but we're just curious enough about the notion of Jeep Beer to want a bottle or three. Besides, you can't argue with a tag line like, "JUST FOR MAN."

News Source: Car News China

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Jonathan Riel

My new favourite beer !

February 26 2012 at 12:40 PM Report abuse rate up rate down Reply