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Mosport renamed Canadian Tire Motorsport Park in new partnership

Posted Feb 10th 2012 10:57AM


Mosport has been called Canada's home of motorsport. One of the grand old ladies of racing, the iconic track is one of the few tracks that has hosted Indycar, Formula 1, the original Can-Am & Trans Am, Group C, IMSA and many other series. Despite some massaging of the track surface, the layout and difficulty level are the same as they were when the first race was run way back in 1961. When Canadian Motorsport Ventures, headed by Ron Fellows, bought the track they promised big things for the future. So far they haven't disappointed. This morning's news of a marketing partnership with Canadian Tire may be the biggest change to date, as it comes with a new name.

Mosport will now be called Canadian Tire Motorsport Park!

The original name itself has been a bit of a sore spot for many race fans over the years, including Fellows, as many folks just couldn't get the name right. To this day, many people call the track Mossport, thinking that it was named after Sir Stirling Moss. In fact, the name is a combination of the words Motor & Sport, pronounced Moe-Sport.

Canadian Tire is in the midst of a huge push to promote Canadian racing, which means this partnership makes a lot of sense in the current market. What many may not realize is that the company's history of involvement in racing goes much farther back.

Founded in 1927 by the Billes brothers, Canadian Tire became a player in North American racing when David Billes went racing in the original Can Am series with Canadian driving star John Cordts at the wheel. Since then, Canadian Tire has supported several different levels of racing each year, most recently having been the title sponsor of the popular NASCAR Canadian Tire Series.

Click past the jump for the official press release and take a lap with Canadian racer Robin Buck.

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Canadian Tire partners with Mosport International Raceway

BOWMANVILLE, Ontario (February 10, 2012) Canadian Tire today announced a long term partnership with Mosport International Raceway, a renowned racing facility located in Bowmanville, Ontario. The track will be renamed Canadian Tire Motorsport Park. As part of a commitment to further establishing itself as Canada's automotive authority, Canadian Tire is increasing its investment to support motorsports in Canada through this partnership.

"As Canada's largest automotive retailer, Canadian Tire has a long tradition of supporting auto racing and motorsports in Canada," said Allan MacDonald, Senior Vice President, Automotive. "Canadian Tire is excited to give back to the racing community by working with Mosport International Raceway to improve this racing landmark in Canada and create an enhanced experience for both drivers and fans."

Canadian Tire Motorsport Park is home to some of the biggest races in Canada, hosting the only Canadian stop for North America's premiere sports car championship – the American Le Mans Series. The facility will also host two races in the 2012 NASCAR Canadian Tire Series.

"We are thrilled to partner with Canadian Tire, an important supporter of Mosport and auto racing fans for many years. Together we're building a world-class facility that will draw racing enthusiasts and grow our fanbase which continues to evolve year over year," said Myles Brandt, President and General Manager of Mosport International Raceway.

Support from Canadian Tire will continue to help upgrade the facility and improve the experience for spectators, participants, race teams and corporate partners. Spectators and fans will be able to see the improvements first-hand at the Victoria Day SpeedFest Weekend, which also kicks off the start of the NASCAR Canadian Tire Series.
The new partnership is one of many initiatives that showcase Canadian Tire's commitment to its automotive customers. Last year Canadian Tire launched a new automotive concept store in four different locations as well as the online tires and wheels store allowing customers to make informed tire purchases from their home. Canadian Tire also launched the all-new Driver Magazine, which is poised to become one of Canada's leading resources for all things automotive. The third issue of Driver is slated to launch this April.

News Source: Mosport
Photo Credit: Copyright 2011 Gary Grant / AOL


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Money's money, and I understand that racing takes a lot of it to operate, but renaming Mosport for a few bucks from a terrible operation like Canadian Tire?! I think Mosport should have taken a closer look at CTC's reputation of poor products and even poorer service before they signed on to take on their name. Now they'll be connected to poorly made overpriced goods that the stores won't take back no matter how bad they are.

February 12 2012 at 10:03 AM Report abuse rate up rate down Reply

Following what the new ownership have been doing with Mosport, Ive generally been liking what Ive been hearing. This however, I don't like. It will always be Mosport to me, just like the Rogers Centre will forever be the Skydome

February 10 2012 at 11:48 AM Report abuse rate up rate down Reply