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Chrysler CEO votes for keeping Town & Country if minivans merge [w/poll]

Posted Feb 24th 2012 4:01PM

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Chrysler Town & Country - front three-quarter view

If you believe the gossip around Detroit, one of the Chrysler Group's minivan twins is fixin' to be killed. This is not news. In fact, it's now been over one year since we first reported that either the Chrysler Town & Country or Dodge Grand Caravan will likely get the axe by 2013. What's still unknown, however, is exactly which of the two minivans will be left standing after the vehicles merge into one Pentastar van.

"If we were to combine them into one minivan, Town & County has the natural fit to continue," Chrysler brand CEO Saad Chehab said while speaking to Automotive News, adding that the T&C is the "bread and butter" of his brand. "It's always been Town & Country that leads the way for the business of minivans, but there is a certain cache and there is loyalty that we've got to consider to move forward."

In 2010, the Chrysler Town & Country was the best-selling minivan in North America. Things shifted in 2011, however, where the Dodge Grand Caravan outsold the Town & Country – 110,862 units to 94,320 – and both were bested by the Toyota Sienna in sales. We suspect it isn't just owner loyalty that Chrysler would be keen to maintain with the Town & Country – it's also priced higher and that presumably translates into bigger margins.

Until the next-generation Chrysler Group minivan launches in 2013, we won't know which of the two current minivans will get the axe, though earlier reports have stated that the one van could wear different badges, depending on the market. Still, one of North America's minivans is going away, so sound off in our poll below to tell us which of the two nameplates you'd like to see stick around.

Which Chrysler minivan would you keep if the two merged into one?
Chrysler Town & Country166 (30.4%)
Dodge Grand Caravan380 (69.6%)


News Source: Automotive News - sub. req.

Image Credit: Copyright 2012 Chris Shunk / AOL

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Glenn Laycock

Not sure where I read this. But the Dodge Caravan is the strong leader in Canada; whereas the Town and Country is the strong leader in the USA (going against Honda and Toyota .. whereas in Canada there is no real competition to the Dodge van -- they own 75 to 85% of the market in Canada).

I heard the plan was to keep the Dodge brand in Canada, and drop the Town & Country; and in the USA drop the Dodge and keep the Town & Country. Sounds complicated, but in practice it might not be.

February 25 2012 at 2:34 AM Report abuse rate up rate down Reply
larry_baran

It is interesting that I went to the American site of AutoBlog and the US poll was the reverse of the Canadian Poll. Canadians picked the Dodge Caravan over the Town & Country hands down.

Speaking as a guy in his 60's what has had several iterations of the Dodge Caravan, I really enjoy them because of their versatility. My wife was reminded of that versatility when she went to put a large box into our 2011 Journey. It barely fit ... and only lying down. SHE was the one that commented that we could have gotten 4 or 5 boxes of the same size into our Caravan without a thought.

If Chrysler ceases to make a Dodge Caravan in the future, I guess I'll have to restore our 2003 Caravan, and park it next to our 1968 Charger. It'll become another collectable.

February 24 2012 at 5:59 PM Report abuse rate up rate down Reply