Montreal pothole swallowing car is elaborate PR stunt for iPhone app

We've all been there. Nailing a pothole unexpectedly can do a load of damage and cause of control to your car. And it is just this type of wacky winter we have had that causes the problems. The freeze-thaw cycles were plentiful and that allows water to get into cracks, expand when frozen and cause gaping holes in the crumbling Canadian infrastructure from coast-to-coast.

It can happen to anyone at anytime and sometimes there is absolutely no way to get around it if there is traffic. It is either that or hit a car, guardrail or mount the sidewalk in order to avoid the problem, which obviously you have carry on straight and take the beating. Even yours truly had some serious damage done to wheels, tires and suspension on a BMW from a massive 8-inch deep pothole on the Gardiner Expressway in Toronto. Well, take it from experience, the City will likely not honour your claim, nor will the contractors or sub-contractors they will just keep telling you to go though insurance. But Montreal ad agency Taxi has come up with an ingenious way to avoid the problem that plagues Canadians.

Montreal commuters were shocked to see this red Chevrolet sedan in what appeared to be a massive sinkhole. While that many be nothing to outrageous in Montreal, if cause massive gridlock and went viral as every motorist and their mother thought they had a breaking news story. No story here, just a fantastic PR stunt for a pothole locator app called Pothole Season. Available for iPhone, the app allows users to view what potholes are on their route and even mark down news ones. Potholes can have descriptions matched to them and are viewable in either overhead maps or Google Street View.

Check out the video after the jump and the gallery of potholes currently entered across the country. Montreal FTW!