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Hyundai Veracruz to end production "around November," replaced by Santa Fe

Posted Apr 6th 2012 7:30PM

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2013 Hyundai Santa Fe

Hyundai Motor America CEO John Krafcik confirmed that the all-new seven passenger 2013 Santa Fe will replace the Veracruz model. "The Veracruz is going away," Krafcik told Autoblog. "It ends production around November." Hyundai debuted the Santa Fe at the New York International Auto Show in both five-passenger and seven-passenger configurations.

The seven-passenger Veracruz was a new nameplate for Hyundai when it rolled out in 2007. It never gained much acceptance in North America, so Hyundai has found a new way around that problem.

"It's hard to establish a new brand name," Krafcik said. "It can take US$50 to $100 million dollars. Santa Fe is a golden nameplate for us, it's a great product, and now it will be much more efficient in my marketing spend."

Indeed. It will also be more efficient producing a five- and seven-passenger Santa Fe than two different vehicles. From the B-pillar forward, there will only be minor differences between the two Santa Fe models.

Furthermore, the new design of the Santa Fe moves it into Hyundai's stylized fluidic design theme, something that has been very successful with the compact Elantra and midsize Sonata. The Veracruz, which still included many of Hyundai's older design elements, just didn't fit in with everything else. Now, or at least in the coming months, it will be no more. View additional images in the gallery above.
Related Gallery2013 Hyundai Santa Fe

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3 Comments

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Ted Hu

we have a veracruz and love. the only contentious element in its design is really the front - it is quite feminine which my wife loves. the rest of the car is simply gorgeous, high-class, understated. ntm the engine has great torque full range. one of the big differences the new santa fe LWB version won't address is adequate width. it is a full two inches narrower. given our garage, baby, and cargo needs, i'd take those 2 inches over the extra 3" they added length-wise. and overall the passenger cabin is spacious and quiet. all in all, very happy we purchased it last year before they decided to regroup and consolidate their position in 2013 with santa fe. makes logical sense, just isn't same.

June 18 2012 at 3:40 PM Report abuse rate up rate down Reply
justanobserver

Looks like Hyundai has another nice looking vehicle coming on stream. Our RAV4 is up for replacing this fall and I'm going to take a look at this new Santa Fe with the 2.0L turbo.

April 16 2012 at 8:25 PM Report abuse rate up rate down Reply
justfrancis

So long Vercruz, your looks will not be missed.

April 06 2012 at 8:40 PM Report abuse rate up rate down Reply