Chrysler sales explode in California, up 222%

Posted Apr 26th 2012 1:01PM

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Although this isn't Canadian based news, it's still shocking to see the massive increase of auto sales in California, as they're red hot right now! The Detroit News reports that sales of new vehicles are up 17.7 per cent in 2012, outpacing overall U.S. growth, which sits at a still healthy 13.3 per cent. And since gas prices are still extremely high, cars accounted for a reported 62.7 per cent of sales, while SUVs dropped to only 24.4 per cent.

The car versus-SUV-paradigm isn't all that surprising given the price of petrol, but what is surprising is the brand that has received the biggest sales increase on a percentage basis. The Chrysler brand (aka the 200, 300 and Town & Country) is up a whopping 222 per cent through March.

That's a shockingly big bump, but perspective comes with a glance at 2011 numbers. Last year, Chrysler sold just 2,470 vehicles in the largest car market in the U.S., compared to 7,955 sales in the first three months of this year. Chrysler has been so bad in California that in 2011 it reportedly accounted for only one per cent of overall sales.

We don't know how much of this increase is accounted for with fleet sales of the Town & Country and 200, but at the very least it's probably safe to assume that rental car companies probably don't make up anything close to the 222 per cent increase. It seems Chrysler may have a (somewhat muted) pulse in Cali after all.