Mini "Britalian Job" celebrates London Olympics with sendup of heist film
Posted Jun 12th 2012 12:44PM
Mini is gearing up for the Olympics in a big way. The company has released a short film featuring a gaggle of former gold medalists, including Daley Thompson, James Cracknell, Jonathan Edwards and Matthew Pinsent. Thompson plays the ringleader of an elite driving squad sent to retrieve a set of gold medals pilfered by none other than supermodel Jodie Kidd. In the film, Kidd sets to tearing through London on a supermoto, pursued by three London 2012 Edition Mini Cooper models. The scenes feature some iconic shots lifted from the classic 1969 film The Italian Job.
Directed by Top Gear lead director Phil Churchward, the clip boasts some impressive stunt driving. There's even a close-formation jump that includes all three Mini models as they sail through the air. Check out the full show for yourself to see what we mean.
MINI unveils "The Britalian Job"
MINI takes to London streets ahead of the Games in homage to 1969 classic film.
MINI has today released a short London 2012-themed film, paying homage to the 1969 classic, the Italian Job. The film, created to celebrate MINI's partnership with Team GB and ParalympicsGB, features a host of stars, including sporting legends Daley Thompson, James Cracknell, Jonathan Edwards and Matthew Pinsent, as they attempt to track down the perpetrator of a fictional night-time heist - racing-driver, model and car fan, Jodie Kidd.
Directed by Phil Churchward, the lead director on BBC's Top Gear and using key members of the show's production team, the action-packed film includes stunts performed in red, white and blue London 2012 special edition MINIs, against the backdrop of some of the capital's most iconic landmarks including the Houses of Parliament and Knightsbridge.
The film features several references to the original movie, including MINIs emerging from the same Park Lane basement as used in the 1969 classic, traversing down the Duke of York Steps off the Mall, and a chase through London's stunning Leadenhall market.
Double Olympic gold medallist, Daley Thompson, who masterminds the chase comments; "It's been a great experience being involved in The Britalian Job - everyone in the cast became completely immersed in their roles and with seven Olympic Gold medals between us, we were obviously the right team for the job!"
The film climaxes in one final dramatic stunt in which the three MINIs perform a ten metre jump in close formation in front of the Olympic Stadium, as their pursuit of the biker reaches its peak.
Graham Biggs, Corporate Communications Director at BMW Group UK, adds; "The Italian Job is a classic and this was a great opportunity and the right time to have some fun with it in London. We wanted to make an exciting short film featuring British sporting heroes and three MINIs as the stars, in and around some of London's greatest landmarks, as the city prepares for The Games. We hope everybody enjoys it."
James Cracknell, British rowing champion and double Olympic gold medallist, said; "It was great fun making this film and London makes such a brilliant setting for an action sequence like this. Seeing London begin its transformation for the summer Games and feeling the excitement building is tremendous. Everybody involved with this film wishes Team GB and ParalympicsGB the best of luck as the Games approach."
To see the film in full, go to http://bit.ly/britalianjob.
The film also features a cameo from Britain's most successful Javelin thrower Steve Backley.
Motorcyclist Dougie Lampkin, who stars in many of the stunts in the film is an internationally renowned English motorcycle trials rider. During his career he has set a series of records including seven consecutive outdoor titles, an unbeaten 99 GP wins, an unequalled 170 rostrum finishes and amassed an unmatched 3,944 World points in total. On 19th May 2012 Dougie Lampkin officially announced his retirement from the FIM Trial World Championship, after an incredible nineteen years of competing at the top level of the sport.
Stunt coordinator Paul Swift is a British driver best known for precision driving, auto testing and taking part in live motor events. He is a multiple Guinness World Record holder and seven-time British Motorsport Champion. Paul secured both the MSA Auto test Championship three times and the BTRDA four times, winning over one hundred events along the way. With over twenty-five years' experience, Paul Swift Precision Driving is now the global leader in precision driving, providing professional stunt drivers and experienced stunt co-ordinators for TV & Commercial productions worldwide; delivering car action, high speed tracking and highly skilled stunt doubles. Some of their TV and film work includes: BBC's Top Gear, Captain American and a number of car commercials including the MINI Countryman advert.
Direction & Production
In addition to being directed by Rogue Film's Phil Churchward, the lead director on BBC's Top Gear, the film was made using key members of the show's production team. One of the world's top young car directors, Phil honed his skills as the series director on BBC's Top Gear for the past five years. Many of the same crew who have worked with Phil on the show have been drafted in for the Mini shoot. The bar for high-octane car footage has been set very high by Top Gear and on this one Phil is raising it once again. For interview/ comment requests please contact email@example.com.
The BMW Group
The BMW Group is one of the most successful manufacturers of automobiles and motorcycles in the world with its BMW, MINI, Husqvarna Motorcycles and Rolls-Royce brands. As a global company, the BMW Group operates 25 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.
In 2011, the BMW Group sold about1.67 million cars and more than 113,000 motorcycles worldwide. The profit before tax for the financial year 2011 was euro 7.38 billion on revenues amounting to euro 68.82 billion. At 31 December 2011, the BMW Group had a workforce of approximately 100,000 employees.
The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. As a result of its efforts, the BMW Group has been ranked industry leader in the Dow Jones Sustainability Indexes for the last seven years.
News Source: YouTube via Mini