Posted Jul 11th 2012 12:44PM
The UK's BBC and Sky TV channels have split the broadcasting of Formula 1 races. Naturally, each channel puts together promos to showcase the upcoming race, such as the Beeb's recent stellar effort before the Monaco GP. In advance of last weekend's British GP, Sky aired the first in a series called Tooned, which will follow the capers of team drivers Lewis Hamilton and Jenson Button.
The shorts are being produced with British visual effects firm Framestore, who've taken home heaps of awards silverware of their own for commercials, music videos and movies like The Golden Compass and The Dark Knight. There will be 11 more to appear throughout the rest of the season.
Click here to watch the first.