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Lexus shows off LS reveal video, reminds us how strange debut events can be

Posted Aug 1st 2012 12:30PM

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2013 Lexus LS launch party

Lexus has revealed more of the 2013 LS through a video 'news broadcast' of its unveiling ceremony. Through the party footage, we are able to seem more angles of the Japanese automaker's spindle-grilled flagship, which shares quite a lot visually with the slightly smaller GS. The Lexus shindig also has its own on-air correspondent, Jeff Krapf, to guide video watchers through the San Francisco event. Prior to the debut, Krapf recorded a canned interview with Lexus Global Marketing Chief, Mark Templin, which is here,too.

Things get weird (at least for a vehicle debut) when Lexus brings in designer power couple Simon Doonan and Jonathan Adler to direct an art exhibit, highlighted by photographers displaying photos of what they feel 'attraction' is.

Perhaps more interesting is a second trailer-like video that has Lexus reflecting on the history of the LS range, including the model's many range of industry firsts.

Click here to watch both videos.

Related Gallery2013 Lexus LS 460 F Sport







News Source: Lexus via YouTube

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10 Comments

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Tom Bryan

I'm gay and this was really gay...

August 04 2012 at 12:43 AM Report abuse rate up rate down Reply
scournoy

Why not let the actual CAR DESIGNERS create this display? This has zero public impact - Lexus customer base will not grow over this. Almost seems a parody of itself it's so badly done and irrelevant.

August 02 2012 at 11:57 AM Report abuse +2 rate up rate down Reply
muspod

same hot dog, different length.

Pass..

August 02 2012 at 12:11 AM Report abuse rate up rate down Reply
Twittavelli

The car looks Nice.

August 01 2012 at 10:48 PM Report abuse +1 rate up rate down Reply
Twittavelli

The faggitiest premier in the history of premiers.

August 01 2012 at 10:45 PM Report abuse +1 rate up rate down Reply
1 reply to Twittavelli's comment
Kenwood

Hey man, you really ought to be careful about the words you choose....umm...oh....nevermind. You're right.

August 02 2012 at 3:33 PM Report abuse +1 rate up rate down Reply
Brian

Um, ok..........that was just weird........What were they showing?

August 01 2012 at 9:30 PM Report abuse +1 rate up rate down Reply
Shiftright

Neon in primary colors from a 70's disco? Really Lexus?

August 01 2012 at 8:53 PM Report abuse +1 rate up rate down Reply
Random

That was an awful unveil of a boring sedan. Fail all around from design team, MCs and marketing team.

Lexus LS-Fail

August 01 2012 at 8:35 PM Report abuse +1 rate up rate down Reply
Mohannad Aldubayan

I just don't see any design evolution there. Looks basically the same.

August 01 2012 at 8:20 PM Report abuse +1 rate up rate down Reply