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Honda ups 2012 forecast by more than 25% on bullish CR-V, Civic sales

Posted Aug 24th 2012 3:46PM

2012  Honda CR-V - front three-quarter view

On the verge of launching an all-new 2013 Accord, Honda has significantly upped its expected sales figures for 2012. Riding on the success of both the new Honda Civic and the 2012 Honda CR-V, the automaker says its forecast of 2012 sales have increased by more than 25 per cent from the original 1.2 million units projected earlier in the year up to 1.3 million units. This all despite having to recover from natural disasters in Asia that crippled its production and inventory.

This bullish estimate can directly be attributed to strong sales of the new CR-V and Civic, two models which account for almost half of all Honda's 732,165 units through July. In fact, the CR-V is on pace to "demolish" its 2007 sales record of 219,000 units. Compared to last year, CR-V sales are up 33.9 per cent, and with five months left, Honda is well on its way of not only breaking this record but also beating out the CR-Vs closest rival – and last year's top-selling crossover – the Ford Escape. As for the Civic, despite its cold critical reception, it remains Honda's best-selling model as well as the best-selling car in its class. Things should get even better for Honda with the Accord coming out this year and an emergency-refresh Civic due out next year.

On the opposite end of the spectrum, the Honda Fit subcompact is down 26.4 per cent for the year while the company's CR-Z and Insight hybrids have combined to sell just 7,194 units all year.

Overall, Honda's sales are up 18.5 per cent through the first seven months of 2012.

News Source: Ward's Auto

Image Credit: Copyright 2012 Chris Paukert / AOL


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Take that Consumers Reports. Thankfully the public are smart enough to see past their bad mouthing the civic. The 2012 civic was really just a face lifted version of the 2011, so why did Consumers Reports give recommended glowing reports for the 2011 and bash the 2012? It was essentially the same vehicle? You gotta wonder what's going on down there. There is now less content available in the Consumers Reports automotive reports when you subscribe to the website. Now they want you to buy a second more expensive package to get the information that used to come standard. Anyway's nice to see Honda triumphing and good to see Consumers Reports eat some crow.

August 25 2012 at 12:06 AM Report abuse rate up rate down Reply