Posted Sep 12th 2012 10:00AM
At the same time that Volkswagen is lowering its sales forecast for this year due to Europe's weak market, Porsche is predicting huge business for next year with its Macan.
The Audi Q5-based CUV will give Porsche entry into the same money-pool where compact, luxury CUVs like the Range Rover Evoque and the Macan's donor Audi continue to frolic. Earlier, Porsche predicted 45,000 sales for the Macan when it goes on sale next year, but a report in Automotive News Europe says the sales number has been raised to 75,000.
To up the prediction for its newest model by 66 per cent is a sign of massive confidence by Porsche. It's also a gamble on an overall upward trend for markets outside of Europe. Should Porsche actually hit the 75,000 unit mark, the company's global sales would benefit from a percentage gain that would seem remarkable, to say the least. Porsche sold 118,865 vehicles in 2011. Assuming the automaker could increase sales of its other product lines lines by ten per cent (not an insignificant jump) both this year and next, adding 75,000 Macans to the mix would indicate a 52-per cent boost to the line at the bottom that everyone loves.
If the Porsche purist in you chokes on the idea of a sea of little Porsche crossovers, just remember that each Macan sold helps pay for the return of a 928.