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Midttrafik commercial shows riding the bus is still cool

Posted Sep 14th 2012 1:00PM


We can't remember ever seeing a commercial for a bus at all, much less one that was genuinely epic, but we can cross both those firsts off our bucket list thanks to an ad for Denmark's Midtraffik public bus system.

Midttrafik wanted to make riding the bus cool, and the result is this 90-second spot directed by Marc Wilkins that runs through all the awesome features on buses like designer bells with cool functions, donuts of the tire-smoking kind and nice seats. But that doesn't even begin to describe it, so perhaps the tagline on the Midtraffik site puts it best: Drama, desire and plenty of bus. Don't miss it; the commercial (with subtitles) is below.

News Source: Midtraffik via YouTube


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Great video. They don't show the screaming kids, or the smelly guy sitting next to you that won't stop touching himself, or the moron who's fighting with his girlfriend over his cellphone, or the college douche who refuses to move his backpack so you can have the last seat... Other than that, it is pretty great and sure as hell beats commuting and paying for parking.

September 18 2012 at 9:39 AM Report abuse rate up rate down Reply