Posted Sep 23rd 2012 2:01PM
You didn't think you'd heard the last from Mahindra, did you? Back in July of 2012, Mahindra confirmed that it had basically given up its quest to sell small diesel-powered pickup trucks in the United States. According to a report from TheDetroitBureau.com, however, the Indian automaker is now opening a technical center in Troy, Michigan, near Detroit.
"Because of its ties to the automobile industry and motor sports, Detroit is known as the Motor City around the world. We wanted to be part of that culture," said Rajan Wadhera, Mahindra's chief executive officer for technology and product development. This is reportedly the first tech center Mahindra has ever opened outside its home country of India.
According to the report, Mahindra has already hired 70 workers in Michigan and plans to have 100 employees in Troy within the next six to eight months. It remains to be seen whether this new American base near Detroit will help Mahindra break into the U.S. market, but if it has any hopes of becoming "one of the world's top 10 automotive brands by the end of the decade", it had better get in gear.