Chevy planning luxury 'High Country' Silverado trim to take on King Ranch, Longhorn rivals

Say the idea of an upscale pickup like the Ford F-150 King Ranch or Ram 1500 Laramie Longhorn appeals, but you're decidedly a Chevrolet buyer and would only consider a Silverado. According to an Automotive News report, General Motors is working on a new top-end trim for the Silverado, called "High Country," and it will have a "Western flair and unique leather," according to one dealer at the national Chevrolet dealer meeting in Las Vegas this month. GM did not comment on the details of the new vehicle or discuss pricing, though the competing models from Ford and Ram have pricing that can easily top $50K USD.

The new Chevrolet luxury pickup may need more than that to out-lux the F-150, however, as Ford has already rolled out a new Limited trim with a bevy of additional features and a sticker price of $52,455 USD (before $995 in delivery fees) (Canadian MSRP not know yet). Currently, the top Silverado 1500 is a crew cab LTZ with full options cost in the mid–$40K CAD with ($7,000 cash back) range, still well below competitors' selections.

GM already has a luxury pickup in the form of the Sierra Denali, and word is that the Cadillac Escalade EXT will not return when the Escalade is redesigned. The Silverado High Country would theoretically allow the Sierra Denali to move further upmarket to account for the discontinuation of the EXT.

According to AN, the "High Country" name comes from a trim of the Chevrolet Blazer offered in the 1980s, which had gold wheels and a paint scheme that faded from black to gold on the lower body. The Silverado High Country probably won't receive that treatment, but there will likely be a lot of alterations for the new premium model. As the same dealer quoted above also noted, "If it's on the King Ranch, we're going to have it."

News Source: Automotive News - sub. req.

Image Credit: KGP Photography