Mind blowing look behind Lamborghini Aventador 3D rendering

We all know studios and photographers use 3D models to render press photos and videos, but the entire process is pretty mind blowing to see unfold in this 3-minute demo video. The start to finish "how'd they do that" clip was made to quickly and effectively demonstrate how you can combine a CG-built vehicle with a high-res photograph to create a single striking image.

Watch the work involved in creating the hill-climbing Lamborghini Aventador (image above) and the realistic computer generated scenery around it, as this complex process certainly requires the right combination of time, talent and technology to make it happen.

Click here to view the full video on the various steps involved and learn new appreciation for the amazing images we often take for granted.