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Apple exec joins Ferrari's Board of Directors

Posted Nov 8th 2012 1:31PM

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Ferrari F12 Berlinetta - front three-quarter view in courtyard

Ferrari has a new board of directors member. Eddy Cue, vice president of internet software and services for Apple, has just taken a seat at the table with the rest of the brand's decision makers. According to Wired, that tie-up could result in an influx of new Apple tech on Ferrari models. Last April, Ferrari CEO Luca di Montezemolo met with Apple CEO Tim Cook, and the two reportedly spent the time praising each other's dedication to technology and design.

Cue has been a heavy hitter with Apple, having had his hands on everything from iLife to iBooks, the App Store and iCloud. Right now, he's overseeing both iOS Maps and Siri. Apple is currently partnering with a number of manufacturers, including General Motors, Honda and Toyota to integrate Siri into vehicle interfaces, but has been reticent to allow its executives to serve on other corporate boards until now. Cue says he has owned five Ferrari models to date, and respects the brand ethos behind the products.

News Source: Wired, MacRumors.com

Image Credit: Copyright 2012 Matt Davis / AOL / Roberto Carrer

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Economist_101

Apple is SO much following in RIMs footsteps -- what is next -- hanging out with hollywood celebrities, sponsoring rock band tours, and buying hockey teams?

November 09 2012 at 1:00 AM Report abuse rate up rate down Reply