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BMW unsure over fate of V12 in 7 Series

Posted Dec 3rd 2012 6:01PM


BMW, only recently celebrating 25 years of V12 engines in its 7 Series sedan and releasing a special 25 Years Anniversary Edition, has put the future of the top-flight execu-barge in question. A BMW product and pricing manager told Australian site Car Advice that a decision on putting a 12-cylinder in the next-generation car, due in 2016, hasn't been made yet.

It appears that this decision isn't due exclusively to emissions (that V12 is quite a guzzler, after all), since the current 760Li sells in such low numbers – at $189,100 Canadian it's the most expensive offering there is from The Roundel, beating the Alpina B7! It sounds like the emissions issue, along with other issues like design and technology, are dominating considerations for the line in general.

Emphasis is being put on making sure the 7 Series is more differentiated from every other car in BMW's lineup, and while anything is possible, you can count us surprised if the next 7 Series shows up without a V12. There is no indication that the competitors are giving up on the biggest engines in their biggest sedans, and as the BMW executive says, there will always be a market for such cars – certain buyers need to be able to stress the word "ultimate" in "Ultimate Driving Machine."

Related GalleryBMW 760Li V-12 25 Years Edition

2011 BMW Alpina B7 Overview

News Source: Car Advice

Image Credit: Copyright 2012 Steven J. Ewing / AOL

Category: BMW, Luxury, Sedan, Performance

Tags: 7 series, 760li, bmw, v12


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