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LA Auto Show

WHEN NOV 21-30, 2014 WHERE LA Convention Center, Los Angeles, CA URL

Toyota gunning for 200k RAV4 sales per year

Posted Dec 3rd 2012 4:29PM

2013 Toyota RAV4

Toyota just unveiled the 2013 RAV4 at the 2012 LA Auto Show, and according to a report in Ward's Auto, the automaker already has high hopes for strong sales of its new model. Bill Fay, Toyota's vice president of marketing, is expecting sales of 200,000 units in 2013 – a jump over the projected 170,000 RAV4 models expected to be delivered in 2012.

Since 2008, the RAV4 has never sold anything close to 200,000 units; the model's best year in recent times was 2010 when 170,877 models were moved. But with this all-new 2013 model, Toyota is hoping to capture a larger chunk of younger buyers – folks who might normally look at the Ford Escape and Mazda CX-5.

"It has an awful lot of capability for the younger buyer, so we're hoping to get a little more share of that," Fay told Ward's Auto.

In addition to completely new styling and better refinement, the RAV4 loses its V6 option for 2013. The only engine offered will be Toyota's 2.5-litre inline-four, good for 176 horsepower and 172 pound-feet of torque, and able to achieve highway fuel economy as high as 31 mpg (7.6L/100km) when paired with front-wheel drive.

The 2013 RAV4 hits dealerships in January. Pricing will be announced closer to the vehicle's on-sale date.

Click here to watch a video on the 2013 RAV4 and other highlights from the LA Auto Show.

Related Gallery2013 Toyota RAV4 Photos

News Source: Ward's Auto - sub. req.

2012 LA Auto Show: Show Highlights

Image Credit: Live photos copyright 2012 Michael Harley / AOL

Category: Crossover,Car Buying,Toyota,SUV,LA Auto Show

Tags: 2012 la auto show, 2013 toyota rav4, car buying, la, la auto show, rav4, sales, toyota


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May be combined with Forester sale they will get that number but it isn't likely with just the Rav4. While the new RAV4 is a better offer than before, they market is a bit different than the past, too. Besides the Ford Escape and Mazda CX-5.(plus 2.5L upgrade) already mentioned, the elephant in the room may be the Forester itself, Santa Fe/Sorento and the new Pathfinder. All of them are similar priced, may offer better value, feature equipment (isight, V6, CVT, etc).

December 03 2012 at 6:02 PM Report abuse rate up rate down Reply

The Ford and Mazda are certainly outstanding -- Toyota has not been competitive with their last few examples of the RAV4, yet they still sold like hotcakes. This one, however looks to be very competitive, and one can only imagine the sales will be outstanding for it.

December 03 2012 at 4:56 PM Report abuse rate up rate down Reply