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RWD Lincolns are coming, fate depends partly on MKZ success

Posted Dec 4th 2012 11:01AM


The product portfolio at Lincoln may seem a bit sparse at the moment, but if a report is to be believed, new products are on the way. spoke with sources at Lincoln and Ford, who claimed the American premium brand is working on, perhaps more than one, rear-wheel-drive vehicle.

Lincoln would likely platform-share with the next-generation Ford Mustang to develop those RWD offerings in the early going. Moving forward, the report indicates that Lincoln could take the lead on other rear-drive projects in the future. As the RWD architecture continues to take shape, "most or all" of the front-wheel-drive portfolio will also be offered with all-wheel drive as an option, ala Audi.

But wait, there's more! The report also suggests that a replacement for the full-size MKS is on the way, as well as a new Navigator and a luxury crossover based on the current Ford Escape.

These plants sound bold and optimistic, but they all hinge on the performance of the MKZ. Ford CEO Alan Mulally has not been shy about the possibility of abandoning Lincoln if things don't turn around soon. Currently the only all-new product in the brand's stable is the MKS, and it will need to be an immediate sales success for any talk of any future product to come to fruition.

2013 Lincoln MKZ at the 2012 New York Auto Show

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Image Credit: Copyright 2012 Zach Bowman / AOL

Category: Car Buying, Lincoln, Marketing/Advertising

Tags: 2013 lincoln mkz, alan mulally, ford, ford mustang, lincoln, mkz, mulally, mustang


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Well how stupid is that? They are basing the decision to keep Lincoln MC based on a hotted up fusion, when perhaps a rear wheel drive platform is what is required in this segment to complete. The only car in the segment this competes with is the Lexus ES and Volvo, which, again is based on the more pedestrian Camry. Audi's AWD vehicles at least have a rear wheel torque bias and torque vectoring making them far more competitive in this mid-luxury market. Cadillac's resurgence has been based almost entirely on the CTS and it's excellent RWD platform. The ATS is a hit as well. The XTS, I anticipate will be a sales flop. It's just a really expensive Chevy Impala on the Epsilon II FWD platform.

December 07 2012 at 3:46 PM Report abuse rate up rate down Reply