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Dodge Dart misses sales targets as inventory mounts

Posted Dec 5th 2012 9:14AM

2013 Dodge Dart

November was a rough month for the Dodge Dart. All told, Chrysler managed to deliver 4,489 units, down from 5,455 in October, but perhaps more telling is the sizable inventory Dodge now has on hand. Chrysler added a third shift to the Belvidere, Illinois plant that produces the new compact in order to satiate projected demand, and as a result, Dodge now has a 112-day supply of Dart models. That equates to 23,446 units waiting for a new home. Automakers typically average a supply of around 73 days. But the news wasn't so grim for the rest of the Chrysler stable.

Ward's Auto reports the Chrysler 200 saw particularly good sales through November, with the four-door seeing a 49.6 per cent increase through the first 11 months of 2012 compared to the same time period on 2011. Likewise, the genetic sibling to the 200, the Dodge Avenger, saw sales jump 54.8 per cent year over year through the same 11 months.
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