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Facebook wants GM back as a partner

Posted Dec 8th 2012 10:00AM


The story of GM and Facebook has been a strange one. First GM backs out of a US$10 million advertising strategy with Facebook at a crucial time, just before the social media platform's IPO in May. Then, the man behind the move, Joel Ewanick was fired from GM for apparent details surrounding GM's sponsorship of Manchester United. That ousting caused a shuffling of faces in GM's marketing division, and it is something that Facebook sees as an opportunity.

Business Insider recently spoke with the social media giant's VP of global marketing Carolyn Everson, who said her team is in the position of having to re-introduce themselves to GM's new advertising personnel. Everson explained that GM's withdrawal from its involvement in Facebook was not because ads were not working, rather, "it was about whether or not their strategy on Facebook was the right strategy. And we are working very hard to get that in a better place."

Everson has been meeting with top GM brass over the last couple of months, and has been in touch with the new chief marketing officer for GM Canada, who apparently is in favour of Facebook. According to Everson, GM has not written any cheques yet, but talks are moving along and dealings between the two companies will, in her words, be in a "better place" soon.
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