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Coda Automotive undergoes "massive layoffs"

Posted Dec 11th 2012 4:59PM

Coda Sedan charging

Plug In Cars is reporting that there have been "massive layoffs" at California electric vehicle startup Coda Automotive. Apparently, more than 50 employees, "including a substantial part of its sales and marketing staff," were let go according to an anonymous source. The source said the situation was a "real mess," and that, "They just cut everybody they possibly could."

That things have come to this is perhaps not exactly a surprise. Sales have been slow – not even 100 units of the company's US$37,250 all-electric sedan have been sold since it went on sale in March, then there was a safety recall and reviews haven't been kind. Last week, the vehicle scored just two stars in frontal crash tests from the National Highway Traffic Safety Administration.

One source we've dealt with in the past, Coda's now former director of corporate communications, Larkin Hill, told Plug In Cars she was, "not able to talk on behalf of Coda anymore. I sincerely hope that they pull through this tough time." We have reached out to Coda to confirm Plug In Cars' report, but have yet to hear back.
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