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Buell may be coming back

Posted Dec 12th 2012 11:29AM

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Erik Buell Racing

Erik Buell Racing has secured financing from GE Capital to build a dealership network to sell its wares, according to the Milwaukee Wisconsin Journal Sentinel. Last we heard, EBR had rustled up US$20 million from foreign investors in order to begin manufacturing a new line of affordable motorcycles. That's a change of tack from from the company's US$40,000 EBR 1190RS (There was no official Canadian MSRP). So far, the manufacturer has lined up around 30 dealers, some of which were formerly Buell Motorcycle Company outlets. Right now, EBR says the company isn't large enough to support stand alone dealers, so we can expect to see the manufacturer's hardware sold alongside competitive, high-end machinery for the time being.

GE Capital routinely provides financing for manufacturers, dealers and distributors, and has been a part of the motorcycle industry for years. EBR will likely use some of its financing to create a number of more accessible bikes, including a machine called the EBR RX, which is a lower specification version of the company's 1190RS. Likewise, a naked street bike called the SX is in the pipeline as well as an AX dual-sport adventure machine. Visor Down reports the lineup will very closely mirror the Buell lineup of five years ago before Harley-Davidson pulled the plug, though the new bikes will abandon their winded V-Twin engines in favor of modern, water-cooled powerplants.
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