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Suzuki demand rises after announcing American bankruptcy

Posted Dec 26th 2012 6:29PM


Following word that Suzuki is ceasing car sales in America, it appears that demand for the Japanese automaker's wares have increased in the US market. According to The Detroit News, American Suzuki Motor Corp. will import an additional 2,500 vehicles to quench demand that has jumped since the company announced that it was filing for bankruptcy and ending sales in America.

Dealers recently informed their sales personnel that no more vehicles would be produced and that this was the final push. With heavy incentives and a seven-year warranty as value-adds, November sales for Suzuki rose in November some 22 per cent, up to 2,224 vehicles. December sales also rose, but neither month's gains outweigh the long-term losses for the automaker. While Suzuki will sell roughly 22,000 cars this year in the US, it was selling about 120,000 annually before 2008.

As it stands, Suzuki will sell off the rest of its vehicle inventory, including the 2,500 additional units, and dealers will continue to provide parts an warranty work. With all of this negative news for the automaker, it's impressive to see an interest in Suzuki vehicles even with the imminent shuttering of its American car sales. As for Canadian consumers, Suzuki says they will remain open for business in Canada for the foreseeable future!

2010 Suzuki SX4 - Overview

News Source: The Detroit News

Image Credit: Copyright 2012 Zach Bowman / AOL

Category: Car Buying, Suzuki, Hirings/Firings/Layoffs

Tags: chapter 11, suzuki, suzuki bankruptcy, suzuki motor america, the detroit news


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