Skip to main content

Kia design chief Peter Schreyer named Hyundai-Kia President

Posted Dec 30th 2012 10:00AM

CommentsAdd
Peter Schreyer

Automotive News reports Peter Schreyer has been appointed the first non-Korean president of Hyundai-Kia Motor Group. Schreyer is expected to retain his role as the chief designer for Kia, while also taking on new, high-level executive duties. He is now one of three presidents at the automaker.

The designer made a name for himself at Volkswagen, where he penned the 1998 New Beetle and lent his eye to the Audi TT. In 2006, Schreyer moved to Kia, where he quickly revised the brand's styling from bland, forgettable lines to bold, "tiger nose" creations. Analysts attribute much of the brand's recent sales success to Schreyer's influence.

Kia is expected to move 2.75 million units worldwide next year, while sister company Hyundai will likely beat its 2012 sales forecast of 4.29 million units, according to CFO Lee Won Hee.

Click here to watch Schreyer in action.




Kia's Design Chief Breaks Down the 2011 Kia Optima

FOLLOW AUTOBLOG CANADA

Follow us on Facebook

Get updates from Autoblog Canada posted directly to your News Feed.

Add a Comment

*0 / 3000 Character Maximum