Posted Jan 16th 2013 10:33AM
Could Chevrolet sell a reborn El Camino in North America? Let's ask an expert, General Motors International Operations boss Tim Lee, what he thinks. Speaking to the Aussies at CarPoint.com.au, Lee had this to say: "I think here in the US that vehicle has a tremendous amount of cache so if we could [import it] we would if it makes sense."
Great! So, we'll be getting a pickup car within the year, right? Well, not so much. Lee continues, "You tell me about what the Aussie dollar is going to do over the next 12 to 24 months and I'll tell you the export potential of cars like that." Obviously, nobody can say with certainty what the exchange rate between the US and Australia will be in two years, but as of right now, the Aussie dollar is worth a nickel more than a US dollar.
To quote Mr. Lee once again, "You can't make a business case of something like that." Indeed you cannot.
But what about the Chevrolet Caprice PPV, isn't that built in Australia? Indeed it is, and the upcoming Chevy SS performance sedan will be important from Oz as well. Thing is, Mr. Lee says the SS "will have to take a very premium price position" in order to be sold in North America, and that's apparently not in the cards for an El Camino.
Also not an option: Building the Australian Zeta-chassis machines in the US. Being that we've quoted Lee so many times already, here's one more to close out the discussion: "We will not be investing one penny to implement the Zeta architecture in the United States. I am the chief manufacturing officer of the company – that is written in stone."
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