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Supermodel Karlie Kloss stars in short fling with Mercedes-Benz CLA

Posted Jan 16th 2013 7:30PM

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Karlie Koss Mercedes-Benz CLA

The Mercedes-Benz CLA earned itself a spot on our list of the top five unveils of the 2013 Detroit Auto Show, and for good reason. The German luxury compact is the first small car from the Silver Arrow that looks suitably premium inside and out. Nowness.com has turned out a new video of the CLA featuring super model Karlie Koss in the lead role. We aren't entirely sure what the premise is, but from what we can tell, it looks as if the CLA comes to life and proceeds to be a giant jerk.

After Koss stops to take a closer look at a white horse, the CLA gives the supermodel the old stop-and-go treatment before leaving her on the side of the road. Eventually, the sedan makes nice, but Koss has to ride shotgun instead of taking the controls herself.

You can check out the video below to see for yourself.


Related Gallery2014 Mercedes-Benz CLA-Class: Detroit 2013


Mind of Its Own on Nowness.com.

NAIAS 2013 World Premiere Mercedes-Benz CLA Class

News Source: Nowness.com

Image Credit: Ryan McGinley for Mercedes-Benz

Category: Luxury, Celebrities, Europe, Mercedes-Benz, Videos, Sedan

Tags: cla, karlie koss, mercedes-benz, mercedes-benz cla, supermodel, video

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Gisele Saurette Roch

I wish to denounce the "storyline" of the Mercedes-Benz CLA commercial. It affirms a male dominant power-mongering and manipulating boy-friend. The driver or automobile's behavior serves to humiliate the young woman. Is the advertiser making her paying for giving her attention to a horse, making the "boyfriend / auto" jealous? Is that supposed to be cute or funny? It is actually celebrating disrespectful behaviors in immature relationships. With the level of mysogeny in this continent, your idea of a wistful commercial is disrespectful of women, and undermines their value as an equal in a relationship - Women are different but have equal value as human beings. I will acknowledge that at least you feature a young woman who is dressed in more than miniscule beachwear, and she is not draped seductively over the vehicle. So, please consider the values implicit in your message as your develop your concepts and themes for your next ads.

January 19 2013 at 3:27 PM Report abuse rate up rate down Reply