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Montreal Auto Show

WHEN JAN 17-26, 2014 WHERE Palais de Congress de Montreal URL

Mitsubishi debuts sub-compact for first time in North America at Montreal Auto Show

Posted Jan 17th 2013 7:15PM


It seems the catalog of available sub-compact city-cars is getting bigger for Canadians in 2013. Alongside Honda's GEAR Concept, Mitsubishi has announced that its Concept Global Small Car will be coming to North America in 2013. This pint sized 5-door hatch was previously unveiled in JDM-spec at the Tokyo Auto Show but as of now it is not clear how different in spec the North American version will be.

Although Mitsubishi's sub-compact isn't exactly groundbreaking in styling, it seems we might be in for some good numbers in terms of fuel efficiency. Upping the displacement from its JDM 1.0L to a 1.2L 3-cylinder, the econo-mill comes in at a whopping 74 hp and 74 lb-ft of torque. Mitsubishi claims much effort was spent on making the chassis as light as possible so we can only hope it will take less than three days to make it from 0-100km/h!

As with most of Mistubishi's lineup of late, it is clear the focus will be on selling reliability and efficiency on a budget, and with this tiny run-about in the mix they may be right on target. look for this yet, unnamed Mitsu to arrive in showrooms this Fall.

Click here for a full gallery of the Mitsubishi Global Small Car and Click here to read the full press release from Mitsubishi Canada.

Related GalleryMontreal Auto Show 2013

Montreal, Quebec (January 17, 2013) – An all-new Mitsubishi subcompact made its North American debut today at the Salon International de l'auto de Montreal. Canada's newest subcompact, the five-door Mitsubishi promises class-leading fuel economy and value for money in a youthful, fun-to-drive hatchback.

Wider than Chevrolet Spark, taller than Hyundai Accent and longer than Scion iQ, the new car (known as Mirage in other markets) is based on Mitsubishi Motor Corporation's successful global small car and will arrive in Canada this fall. Produced in Thailand and featuring a 1.2-litre, three-cylinder MIVEC engine mated to a five-speed manual or CVT transmission, the new car is expected to achieve superb fuel economy in city, highway and combined driving.

Displayed in striking Green Metallic paint, the subcompact was unveiled by Mitsubishi Motor Sales of Canada (MMSCAN) president & CEO Shin Fujioka to gathered media: "The new 2014 Mitsubishi is fun, efficient, greener and affordable. We can't wait!" he said.

Based on the 'Global Small' concept car unveiled by Shin Fujioka 12 months ago, the new entry becomes the fifth model in the MMSCAN line-up. When it arrives at MMSCAN's 84 dealerships, it will rank as one of Canada's most affordable and fuel efficient new cars.

Describing it as MMSCAN's "latest ultra-efficient vehicle" Quebec sales manager Patrick Renaud, added: "Fuel efficiency is our global focus, our company mission", noting the Mitsubishi RVR compact sport utility achieves class-leading 6.1 L/100 km and Mitsubishi Lancer is "not far behind".

Preliminary specifications are: Length, 3,780 mm; width, 1665 mm; height, 1500 mm; wheelbase, 2450 mm; wheels/tires, 165/65R14; output, 74 hp at 6,000 rpm and 74 ft. lbs. torque at 4,000 rpm.

MMSCAN research reveals subcompact car consumers hold five key purchase considerations: Fuel economy, value for money, price, reliability and exterior styling. The new Mitsubishi is expected to hit squarely on all five, leading the industry in several.
Fuel Economy / Price / Value for Money

MMSCAN expects the new car's fuel economy to be among the best for gasoline-powered cars in Canada. In terms of affordability, MMSCAN will announce final retail pricing closer to the sale date, however it expects an MSRP in the low teens for a model that will feature an impressive, long list of standard equipment.

The 2014 Mitsubishi subcompact is backed by the best warranty in the world – 10 years or 160,000 km limited powertrain, five years or 100,000 km limited new vehicle and five years, unlimited mileage roadside assistance.

Additionally, it is designed with Mitsubishi's Reinforced Impact Safety Evolution (RISE) body system. RISE combines an impact energy-absorbing front end with a high-rigidity cabin structure.

Exterior Styling
The new car's unique headlamp design and sculpted hood create an expressive frontal "face". The sides feature a taut belt line that starts down low from behind the front wheel and rises gently towards the rear. The roof line curves gently down toward the rear spoiler. Through fluid analysis and wind tunnel testing, Mitsubishi has crafted the optimal design to reduce air resistance.

The front end emphasizes visibility and maneuverability. The interior package is efficiently designed to accommodate five adults and luggage.

The newest Mitsubishi comes with a palette of seven body colours including Green Metallic, Dark Grey, Blue Mica, Red Metallic, White, Cool Silver Metallic and Black Mica.


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