Aston Martin airlifts Vanquish to top of Dubai luxury hotel

We all know that no one knows how to go big like Dubai, and we are always entertained when high-end automakers are involved. As part of Aston Martin's Centenary celebrations around the world, a Vanquish was recently air-lifted to the top of the city's renowned Burj Al Arab Hotel with the help of a helicopter.

The entire process seemed so gloriously over-the-top, however there's something rather fitting with being able to use the line "Soaring to new heights" in reference to the new Vanquish. This event along with events in London mark the beginning of a year-long celebration for the brand, with further shenanigans planned throughout the year. This is the first time a car has been dropped onto the hotel's helipad, and knowing what we know of Dubai there's no doubt it won't be the last.

Click here for a full gallery or click past the jump to watch the video of the Vanquish in flight.