Posted Jan 23rd 2013 5:15PM
Expanding on its recent Olympic partnerships at the London 2012 games, BMW Canada has officially signed on as the National Partner and Official Vehicle of the Canadian Olympic Team. Clearly a play on the company's drive for performance and innovation, this new partnership means the luxury brand will be providing funding as well as being involved in fundraising events across Canada until 2016.
This announcement is definitely a step forward from last year when MINI announced its sponsorship of the Canadian Table Tennis team at the 2012 Vancouver International Auto Show. It's great to see the brand doing more at the local level, and we are rather curious to see what kind of interesting moves BMW decides to pull to help with fundraising efforts. Could we see a mountain-climbing adventure with the K2 edition BMW X1? We will just have to wait and see.
On hand at the press conference were a few key individuals including: President of the Canadian Olympic Committee Marcel Aubut, Environment Minister Peter Kent and BMW Canada's Director of Marketing, Kevin Marcotte. Also in attendance were Canadian Olympic medalists Heather Moyse (Gold - Bobsled - 2010), Jason Burnett (Silver - Trampoline - 2008), Shelly-Ann Brown (Silver - Bobsled - 2010) and all 5'-2" of fiery, Rosie MacLennan who snatched a gold for Canada at the London 2012 Olympics and treated the media to a demo of her aerial skills.
We look forward to what the partnership will produce, be sure to click past the jump for more Olympics related videos.