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Toyota exec sees future where all cars sold in North America are built here

Posted Jan 23rd 2013 2:15PM


A growing number of foreign automakers have been shifting more vehicle production to North America – including recent announcement by Nissan and Honda – but Toyota could be on the verge of taking an unprecedented step by producing all of the cars it sells in North America right here in North America. According to the Detroit Free Press, Bill Fay, VP and GM of Toyota US, hinted at such a possibility, but the wording in the report makes it sound like this is far from a done deal and would not apply to Scion or Lexus models.

Currently, the automaker already builds 70 per cent of the cars sold here in North America, including some of its more popular models like the Camry, Corolla, Highlander, Tacoma and RAV4. While most of the Japanese-made Toyotas that are sold in North America are slower-selling models (like Land Cruiser, FJ Cruiser and Yaris), the Prius lineup is the glaring exception, and last we heard, Toyota still has plans to ship Prius production to the US by 2015. This is all a part of Toyota's plan to add 3,500 jobs in North America to go with recent investments totaling US$1.6 billion.

2014 Toyota Corolla Furia Concept Debut at the 2013 NAIAS

News Source: Detroit Free Press

Image Credit: Copyright 2013 Zach Bowman / AOL

Category: Toyota, Plants/Manufacturing

Tags: bill fay, manufacturing, north american auto production, toyota, us auto production


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Building Toyotas in North America would be a huge mistake. Since 2000 I have owned 4 toyotas. A 2000 Echo, a 2007 FJ Cruiser, a 2009 Matrix and a 2012 Corolla...of those four...the 2000 Echo and the FJ were made in Japan and we had zero issues with them. The Echo is still on the road with all original parts except brakes! The FJ was stolen in Montreal but was a trouble-free work horse before then but then came the 2009 Matrix...something was wrong with the electrical under the dash, something was wrong with the frame causing bad tire wear in the back and there were 2 other recalls I can't remember. Now I have a 2012 Corolla and it's been recalled twice and I've had it in for 2 other electrical repairs. In my opinion, the North American cars are not up to snuff. In my opinion.

January 23 2013 at 3:03 PM Report abuse rate up rate down Reply