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Read This: Auto Extremist advocates for Corvette as brand with multiple models [w/poll]

Posted Jan 25th 2013 7:15PM

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Corvette History - models from every generation through C7

The 2014 Chevrolet Corvette really grinds Peter De Lorenzo's gears. Or, more accurately, the self-anointed Auto Extremist has an issue with what he sees as mismanagement of the legendary sports car by General Motors executives. In a new editorial on his website, De Lorenzo argues it's time to split Corvette off from Chevrolet to create an all-new brand, complete with a model range with at least three new takes on the sports car. Capable of fully leveraging the successes of the Corvette Racing program and brandishing the full might of GM's technical prowess, the Corvette brand would theoretically give Porsche something to sweat over.

Sure, that sounds like a party, but given GM's troubled track record when it comes to launching (let alone managing) brands, we say that's slippery slope that could just as easily end with the whole Corvette franchise in the scrap bin. Either way, the notion is certainly an interesting one. Head over to Auto Extremist to take in the full editorial, and then let us know what you think in Comments. Should GM split off its most storied nameplate?

Should GM split off Corvette as its own brand?
Yes, it's a great idea233 (27.2%)
No, it's not a good idea398 (46.4%)
Doesn't matter, don't care226 (26.4%)


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This might be a good idea for the future. GM probably doesn't have the money for this right now and the North American public might go bananas at the thought of a still too recently bailed-out GM developing a brand centred around 600hp V8's.

January 26 2013 at 9:34 PM Report abuse rate up rate down Reply