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VW pondering low-cost sub-brand for China?

Posted Jan 30th 2013 8:27AM

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More detail is being sketched into the Volkswagen Group's plan to launch a low-cost brand for emerging markets. Late last year a German report quoted a VW rep saying that the brand has been interested in building a no-frills car, the kind that would challenge Dacia and Datsun, for a while. With both Proton and Suzuki effectively out of the partnership picture, a report in Reuters suggests VW could go straight to China, developing a car with its joint venture partners and building and selling it there.

Officially, company CEO Martin Winterkorn said the issue of a model for emerging markets would be decided this year but VW isn't any closer to confirming any kind of plan for a car in its portfolio underneath the Up!, remarking to Reuters about the China possibility, "That's an issue we're currently looking at."

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News Source: Reuters

Image Credit: Copyright 2013 Steven J. Ewing / AOL

Category: Budget, China, Volkswagen

Tags: budget, china, up, volkswagen, vw sub-brand

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