Mercedes AMG Petronas F1 Team partners with IWC at SIHH 2013
Posted Jan 31st 2013 6:00PM
Visitors of Geneva's annual Salon International de la Haute Horlogerie (SIHH) were presented with an unusual surprise this past week thanks to IWC and the Mercedes AMG Petronas F1 team. Rather than laying out the usual lavish display of their latest and greatest high-end watches the group put together an extraordinary display precision craftsmanship from both watchmaking and the auto racing field.
Alongside IWC's latest Ingenieur series watches, numerous displays were on hand including a proper F1 training simulator, a variety of AMG engines with partial cutaways, and of course the expected SLS sitting front and centre. IWC's launch event at SIHH also included a live staged pit demo with Nico Rosberg and crew. For the next three years, IWC will be the Official Engineering Partner of the Mercedes-Benz works team.
Click here for a video walk-through of the impressive display.