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YouTube Super Bowl ads being dominated by car commercials

Posted Jan 31st 2013 3:44PM

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After Sunday's big game, YouTube will be the place to watch every commercial that you missed when you left your seat for an emergency guac refill or, as we say in Cleveland, "took the Browns to the Super Bowl." That makes YouTube the world's water cooler on Monday, and it's got some preliminary stats to share in the lead up to kickoff.

As you know, Super Bowl advertisers, particularly automakers, like to endlessly tease their big budget commercials in the weeks before the game, many times revealing them outright days in advance. Because of this, YouTube can tell us which commercials have been viewed the most so far, and their top five list is all automakers.

Kaley Cuoco appears to have been a good investment for Toyota, as her ad for the RAV4 has garnered the most YouTube views – six million and counting – among Super Bowl commercials so far. Second place goes to Mercedes-Benz, though not its actual Super Bowl commercial, but rather the teaser for it. You know, the one with Kate Upton and the car washing, which is up to 5.6 million views. Third place is Audi's Prom commercial (3.3M views), fourth goes to Volkswagen's slightly controversial Get In, Get Happy ad (3.3M views), and the fifth and final spot is bookended by the teaser video for Kaley Cuoco's commercial (3.2M views).

The data above is current and official as of 10:00 AM EST today, though things are changing quickly. For instance, while preparing this post, we noticed that VW's ad has already passed Audi's in overall views.

This order will almost certainly be upended on game day anyway when the full onslaught of Super Bowl advertising hits our retinas in real time. After all, we haven't heard a peep from Chrysler, which for the past two years has caught the nation's collective attention with its prideful and patriotic commercials.

You can watch all five ads in order below.











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As of 10am ET on Thursday, here are the most viewed Super Bowl ads currently on YouTube:

Toyota "Toyota RAV4 2013 Big Game Commercial "Wish Granted" Starring Kaley Cuoco" - 6M
Mercedes Benz "Kate Upton washes the all new Mercedes Benz CLA class in slow motion" - 5.6M views
Audi "Audi 2013 Big Game Commercial - Prom" - 3.3M views
Volkswagen "Get in Get Happy" - 3.3M views
Toyota "Toyota Game Day Teaser "I Wish" Starring Kaley Cuoco" - 3.2M views

Other trending Super Bowl ads include:
Volkswagen "Sunny Side: 2013 Volkswagen Super Bowl Teaser Video with Jimmy Cliff" - 1.2M views
Ryan Higa for Wonderful Pistachios "Best Super Bowl Commercial" - 1M views
Doritos "Road Chip -- Crash the Super Bowl 2013 Finalist" - 1M views
Coke "Coke Chase" - 900k views
Doritos "Goat 4 Sale -- Crash the Super Bowl 2013 Finalist" - 650k views

Stats:
The top 10 most-viewed Super Bowl ads on YouTube were watched more than 26M times.

- The most shared Super Bowl ad on YouTube thus far is Volkswagen's game day commercial, "Get in Get Happy."
- Interestingly, the teaser video created by YouTube partner Ryan Higa for Wonderful Pistachio's game day spot has drawn over 1M views - making it the 7th most-viewed Super Bowl ad, above ads from Doritos and Taco Bell. More than 4 minutes long, it's also one of the lengthiest Super Bowl teasers on YouTube.
- YouTube partner Ryan Higa's video also drove the most conversation on YouTube - it has more comments than all other Super Bowl ads combined.
- There are now over 40 Super Bowl ads on YouTube so far, however only 7 are actual game day spots - the rest are teaser videos.
- People are actively seeking out Super Bowl ads online - searches for "Super Bowl commercials" on Google spiked 600% over the past two weeks.
- We saw a spike in Super Bowl ad views last Wednesday (Jan 23), largely driven by the Mercedes Benz Kate Upton video. Since then views have been on a steady increase, as you'd expect heading into the game day weekend.

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