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Fiat 500 Fiore Rosa is Italian-Japanese cute-overload fusion

Posted Feb 6th 2013 8:01AM

Fiat 500 Fiore Rosa - Japanese special edition model in pink - front three-quarter view

If you live in Japan and you want to get something for your special someone for Valentine's Day, then slow dance down to your Fiat dealer and check out the Fiat 500 Fiore Rosa. A holiday special, the pale metallic pink Cinquecento is limited to 150 examples and only on sale from February 14-17. But beware the connotations, because as far as we can glean from Google Translate, the 500 Fiore Rosa is a bargain model, getting halogen lights instead of bi-xenons, manual air-con instead of climate control, 14-inch steel wheels instead of 15-inch alloys, and going without chrome trim, glass roof, parking sensors and alarm.

It's fitted with the TwinAir engine and gets the same price as the regular 500 TwinAir, however – 2,200,000 yen (CAD$23,615). Other than the special name, we can't figure out where the 500 Fiore Rosa is hiding its treats, especially because it gets the el-cheapo wheel covers of the 500 Pop fitted with the 1.2-litre engine instead of the 500 TwinAir wheels. But if you want to make a statement, it's there. And we're talking to the women of Japan, because apparently they're the ones who buy the gifts on Valentine's day in Nippon.

2013 Fiat 500 Abarth Topless Debut at the LA Auto Show


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