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Anti-DUI campaign puts the fear of god into drunk drivers in India

Posted Feb 19th 2013 7:14PM


The Hindu religion is said to have something like 330 million deities – that's nearly as many gods as there are residents in North America. Another startling number is the amount of road fatalities in India attributed to drunk driving: 70 per cent.

Combining the former with the latter, a restaurant called Zara in Chennai worked with an ad agency to heighten awareness of leaving the bar after several too many and promote a designated driver service. When patrons got their cars back from the valet, they discovered someone else along for the ride – and in a country as sensitive to supernatural encounters as India, it was apparently the last god these motorists wanted to meet.

Check out the video below – it's worth a watch.

The True Cost of a DUI


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Obviously they were scared/ afraid ? Yama coming, "Hey ! I am not ready to go just yet " !

February 21 2013 at 7:49 AM Report abuse rate up rate down Reply
Dieter Manero

Oh please this will not stop them from drinking and driving. What really should be arrived, are bloody bodies of crash victims, lifeless infant corpses beside a car. That will get the point across.

February 19 2013 at 7:21 PM Report abuse +1 rate up rate down Reply
1 reply to Dieter Manero's comment

Ha Ha ! You don't really understand India. If U think Rome has power of people. India, inspite of whatever, have strong religious beliefs. Seeing the Yama, God of Death, and the Valet denying seeing anything, is enough of scare for the ordinary citizen of India.
But I wondered where was his Yama Dutas ? Usually, he does not appear unless one is special case !

February 21 2013 at 7:46 AM Report abuse rate up rate down Reply