Skip to main content

Report: Aston Martin cutting Rapide production amidst slow sales

2010 Aston Martin Rapide – Click above for high-res image gallery If you read the reports of Aston Martin shifting production of its Rapide from its Magna Steyr contract facility in Austria to its own plant in England, and wondered how the company could absorb another assembly line, we could have our answer right here. According to reports, Aston is preparing to significantly cut production of the Rapide in response to lagging sales. The four-door Aston was planned in 2007 for 2000 units per year, but shortly after that, the global luxury market collapsed, and sales prospects... Read More

  • 0
    Aston Martin Rapide
    First Drive: 2014 Aston Martin Rapide S
    1380556800

    In the automotive landscape today, platform sharing and model variants are the keys to success. More than ever, automakers are looking to position their brands as solutions to every driving need at every stage of life. Some are doing an outstanding job like Porsche but in the case of say MINI, a few models seem just plain redundant. Aston Martin has been ...

  • 0
    Aston Martin Rapide
    Geneva: Bertone Jet 2+2 is a family-style Aston Martin Rapide
    1362594600

    Leave it to Bertone to take a stab at improving the look of the Aston Martin Rapide. The coachbuilder may have done just that with its Jet 2+2 shooting brake unveiled here at the 2013 Geneva Motor Show. Using the sexy Aston four-door as a basis, the coachbuilder worked the Aston's rear quarters and lifted the roof into a proper hatch, resulting in a ...

  • 0
    Aston Martin Rapide
    Featured: Aston Martin enhances Rapide with new S model
    1362567600

    We've never really thought of the Aston Martin Rapide as being an old car in need of an update, but since the gorgeous sedan has, in fact, been around since 2010, we suppose a tidy freshening is in order. Here at the Geneva Motor Show, Aston is showing off the new Rapide S, which adds minor styling tweaks and a bit more oomph to the rakish four-door ...

  • 0
    Aston Martin Rapide
    Report: Bertone bringing one-off Aston Martin Rapide shooting brake to Geneva
    1361802780

    Way back in 2004 Bertone created a one-off concept called the Bertone Jet 2, a shooting brake based on the Aston Martin Vanquish. For this year's Geneva Motor Show the Italian styling house is doing it again, but this time it has used the Rapide to create the Jet 2+2. Employing a model whose lines were more readily made for shooting brake adaptation has ...

  • 0
    Aston Martin Rapide
    Official: Aston Martin Rapide S adds an extra consonant worth 550 hp [w/video]
    1358987400

    Goodbye Aston Martin Rapide. Hello Aston Martin Rapide S. That's right, Aston Martin has unveiled an updated version of its famously beautiful four-door and given its name a new consonant to boot. The 'S' probably stands for "Sport," as the new Rapide's most significant upgrade is under the bonnet where Aston's V12 has been poked and prodded to produce ...

  • 0
    Aston Martin Rapide
    Official: Aston Martin celebrates milestone with Centenary Vanquish
    1358371980

    Aston Martin is marking its 100th anniversary with special edition versions of its V8 Vantage, DB9, Rapide and Vanquish. The automaker will only build 100 Centenary Edition versions of each car. The first of those is the Vanquish, which boasts a special graduated paint finish and sterling silver badges with a unique enamel inlay. Indoors, buyers can ...

  • 0
    Aston Martin Rapide
    Video: Top 5 Most Expensive Celebrity Cars of 2012
    1357750800

    Hollywood celebrities are known for driving some of the hottest and sometimes most ridiculous six-figure exotics. From Justin Bieber's chromed-out Fisker Karma to Tyga's "gold covered" Audi R8, these superstars seem to enjoy spending big bucks on their fast cars in 2012. Check out the recent video, as Vibe TV declares these as the Top 5 most expensive ...

  • 0
    Aston Martin Rapide
    Spy Shots: Aston Martin Rapide S spotted testing
    1341770520

    In May 2011 our spy photographers caught this Aston Martin lapping the Nürburgring. Supposition at the time was that it is a faster, more powerful Rapide S that would offer up to 50 more horsepower under the hood and a tweaked grille and bumper so that you could pick it out of the line-up. The rumour remains the same, and the more powerful V12 ...

  • 0
    Aston Martin Rapide
    Review: Review: Aston Martin Experience iPhone App
    1309201020

    Aston Actually Makes An App For Drivers Automaker apps are a dime-a-dozen. But unless you're shopping for a new car or a hyper-obsessive brand devotee, they're about as entertaining as a trip to the service department. So when Aston Martin put out its Experience iPhone app, we weren't entirely enthused. Nor were we ready to shell out $5.99 for another ...

  • 0
    Aston Martin Rapide
    Report: Report: Aston Martin cutting Rapide production amidst slow sales
    1308243600

    If you read the reports of Aston Martin shifting production of its Rapide from its Magna Steyr contract facility in Austria to its own plant in England, and wondered how the company could absorb another assembly line, we could have our answer right here. According to reports, Aston is preparing to significantly cut production of the Rapide in response ...