Posted Nov 23rd 2014 8:00AM
Custom Program Launches In December On MKZ, MKC
Lincoln is launching a Black Label service and customization program in December at 32 dealerships across the country in a bid to attract new and more upscale customers.
"We're really trying to simplify for the customer on their terms." – Paul Bucek
The Black Label program will be available on the MKC crossover and the MKZ sedan for US$5,995 (no word on Canadian availability yet) on top of the purchase price. It includes custom design themes – with colours and materials only available through Black Label – plus free routine service and car washes for four years or 50,000 miles (80,000 km). It will be offered through dealerships in California, Michigan, Texas, New York, New Jersey and Florida.
Black Label was originally previewed during the week of the 2013 Pebble Beach Concours d'Elegance, and Lincoln said it would take more than a year to get the program launched. Though that seemed like a lengthy lead time, Lincoln said it had to upgrade dealerships, train employees and has added more choices to the program.