Autoblog Canada

Driving at night just plain unnerving: survey

D. Bob Rigby, Evergeek Media — Thu, 28 Oct 2010 11:53:00 EST

A recent driver survey suggests that half the drivers on the road don't dig night driving and that many actually avoid getting behind the wheel after dark.

According to a recent KRC Research survey of licensed drivers, approximately 51 per cent of respondents agreed that the road could be easier to see at night. 20 per cent said they sometimes avoid even getting behind the wheel after dark because it's too difficult to see.

Surprisingly, though the survey suggests that 37 million people won't drive at night, noteworthy is the fact that half of them are under the age of 55.

Continue reading Driving at night just plain unnerving: survey

Filed under: By the Numbers, Sunday Drive

Driving at night just plain unnerving: survey originally appeared on Autoblog Canada on Thu, 28 Oct 2010 11:53:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Chrysler wrangles war game tie-in with Call of Duty, The Jeep

D. Bob Rigby, Evergeek Media — Thu, 28 Oct 2010 11:52:00 EST

In what might well be the longest stretch in video game tie-in history, Chrysler Group LLC has just unveiled a new limited-edition Jeep, the 2011 Jeep Wrangler Call of Duty: Black Ops Edition. Seriously.

Formerly the domain of t-shirts, mouse pads, and collector dolls in military garb, fans of the forthcoming Call of Duty: Black Ops video game from Activision will have the option to display their enthusiasm for the highly anticipated warfare game with the vehicle they drive.

Jeep has partnered with Activision and introduced the Limited-edition 2011 Jeep Wrangler Call of Duty: Black Ops Edition, available at select dealerships this November to coincide with the release of the actual game on PC, PlayStation3 and Xbox 360.

Continue reading Chrysler wrangles war game tie-in with Call of Duty, The Jeep

Filed under: Off-Road, Chrysler, Toys/Games, Technology, Humour, SUV

Chrysler wrangles war game tie-in with Call of Duty, The Jeep originally appeared on Autoblog Canada on Thu, 28 Oct 2010 11:52:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Lexus invents world's coolest video game

D. Bob Rigby, Evergeek Media — Tue, 12 Oct 2010 11:48:00 EST

New Lexus commercial featuring the world's coolest driving simulator highlights forward thinking of luxury automaker, makes gamers drool.

Lexus' latest innovation in its "pursuit of perfection" isn't a new vehicle, it's the idea -- or wishful thinking -- of a car that will never have an accident. The automaker is using the world's most advanced driving simulator to enable its engineers to design technology that will help make driving safer, as shown in a TV commercial viewable below.

Continue reading Lexus invents world's coolest video game

Filed under: Luxury, Lexus, Toys/Games, Technology, Safety, Concept Cars

Lexus invents world's coolest video game originally appeared on Autoblog Canada on Tue, 12 Oct 2010 11:48:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Mercedes-Benz to equip dealers with Apple iPads

D. Bob Rigby, Evergeek Media — Tue, 05 Oct 2010 10:22:00 EST

Daimler AG's captive finance organization, Mercedes-Benz Financial, just announced that it will equip its Mercedes-Benz dealers with Apple iPads.

After a successful pilot project last June in which 40 select Mercedes dealers were given an iPad to assist them out on show floors, Benz Financial announced today that it is distributing the 3G version of the Apple iPad to the entire Mercedes-Benz U.S. dealer network, giving all 355 dealers instant mobile access to its proprietary dealer point-of-sale system called MB Advantage.

While iPad is normally described as a "consumer focused" device, Mercedes-Benz Financial became one of the first companies in the world to use the iPad for a business application.

Continue reading Mercedes-Benz to equip dealers with Apple iPads

Filed under: Luxury, Car Buying, Mercedes-Benz, Technology, Sedan, Ownership and Repair

Mercedes-Benz to equip dealers with Apple iPads originally appeared on Autoblog Canada on Tue, 05 Oct 2010 10:22:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Tech-savvy campaign launches 2011 Ford Edge

D. Bob Rigby, Evergeek Media — Thu, 30 Sep 2010 10:03:00 EST

Ford just launched a new print ad campaign for the 2011 Ford Edge. With echoes of "Mad Men" blatancy, the ad features a full-page photo of ruby red lips and a caption that reads, "The Edge understands 10,000 word commands."

Readers opting to ogle the ad for a tad are expected to eventually notice that the cracks in the lips are actually an assortment of the voice commands that the MyFord Touch system understands.

The second page of the ad spread shows a money shot of the newly redesigned crossover.

The primed pucker in print is part of a multimedia marketing campaign expected to draw a lot of attention to the redesigned crossover, which just so happens to intimate similar sex appeal and a high tech flourish.

Continue reading Tech-savvy campaign launches 2011 Ford Edge

Filed under: Luxury, Crossover, Ford, Toys/Games, Technology, Marketing/Advertising, Performance

Tech-savvy campaign launches 2011 Ford Edge originally appeared on Autoblog Canada on Thu, 30 Sep 2010 10:03:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Sounds like a video game, but Project Eve is all about EVs

D. Bob Rigby, Evergeek Media — Wed, 22 Sep 2010 09:19:00 EST

Though it sounds like a video game, Vancouver-based Project Eve is a new multi-company consortium formed to advance electric motor technologies in new-generation vehicles.

The consortium represents an effort by companies across Canada with key electric mobility components, such as electric motors and drive trains, battery management systems, lithium battery recycling capabilities, auxiliary power technologies, chargers, smart grid and data grid technologies, cognitive car technologies, advanced materials expertise, rapid prototyping technologies and advanced engineering and design skills to bring together their technologies and improve how they work together in electric vehicles (EV's).

Continue reading Sounds like a video game, but Project Eve is all about EVs

Filed under: Electric, Toys/Games, Technology, Green

Sounds like a video game, but Project Eve is all about EVs originally appeared on Autoblog Canada on Wed, 22 Sep 2010 09:19:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments