Buick Lucerne

"Camaros eat Mustangs:" The origins of car names

As a car manufacturer, you have spent literally thousands of person-hours engineering a vehicle that is not quite entirely dreamy nor utterly practical, but some magical balance of the two that should sell by the trainload. Small problem: the folks in marketing have decided to name the car the "Acquiesce," so chosen for its inability to offend anybody and its inference of agreeability. Turns out, nobody in the focus group had a thesaurus on hand; nobody took acquiescence for submissiveness. These days, the naming process starts as soon as a new model car is proposed and is usually led ... Read More