Posted Oct 26th 2012 8:01AM
Scion might be staying out late these nights trying to attract buyers in the heavy metal crowd, but it's still getting up on time in the morning to get the business side of things done. The youth-oriented brand kicked off a new program today, called Motivate, designed to help 10 young (ages 18 to 35) entrepreneurs in the creative arts community start a new business or improve an existing one.
The program starts by interested entrants (specifically those into music, art or retailing) submitting a business plan and a short video about what career they are passionate about. Scion will take up to 5,000 submissions by January 31, 2013, and then pick the top 50 ideas. The top 50 entrants will attend a Scion-sponsored three-day event in Los Angeles where they learn about skills to improve or implement their ideas. Of these 50 people, 10 will win the grand prize of US$10,000, a new Scion of their choice and a personal business mentor.
According to Automotive News, Scion will also follow the 10 winners with a web series to document how their business has fared and how the Scion vehicle they chose helped.
Scroll down to see a TV spot for the new program and for more information about Scion Motivate.
News Source: Automotive News - sub. req., Motivate via Toyota
New Scion Program 'Motivate' Offers Career Building Opportunity to Young, Self-Starters in the Creative Community
TORRANCE, Calif., (Oct. 25, 2012) – Scion today launched its new program, Motivate, targeting young entrepreneurs in the creative arts community with chances to win a personal business mentor, $10,000 and a Scion vehicle to promote career success. Building on the recently launched Scion "What Moves You" brand campaign, applicants between the ages of 18 and 35 are invited to submit written responses and a 60-second video describing career passions and the resources needed to achieve their goals.
Applications are accepted beginning today at www.scion.com/motivate until Jan. 31, 2013, or until 5,000 applications have been received.
"Scion's customers have long been among the youngest in the industry, but many are also characteristically self-starters with strong interest in pursuing their passions," said Scion Vice President Doug Murtha. "Drawing on the unique strengths of our creative communities and Scion's commitment to the arts, we designed a powerful way to support young entrepreneurs in pursuing their dreams. We hope to inspire young leaders to seize the day and succeed."
After a review of applications, 50 semi-finalists will be selected to attend a three-day workshop with industry leaders to learn essential skills they can use to improve their businesses. Participants will be given an opportunity to revise and incorporate the lessons into their entries before 10 winners are selected at the event's close. Top winners have their choice of any Scion vehicle as part of the prize package. Runners-up each will be given a $1,000 grant.
Throughout almost 10 years in business, Scion has found common identity with the arts community and has supported more than 1,700 artists through galleries, music events and other efforts. The "What Moves You" brand campaign presents the passions of Scion's many creative partners, and how the carmaker's support has helped them achieve their goals.
"Supporting emerging artists is a Scion cornerstone, and we are featuring their personal stories as key parts of this brand campaign," said Scion National Marketing and Communications Manager Owen Peacock. "The recent introductions of the FR-S sports car and the premium micro-subcompact iQ have broadened Scion's reach to new audiences, and we want our unique passion and business approach to continue to shine through."
The Motivate program will be supported with TV, print and online ads that begin appearing today on key lifestyle- and business-targeted media platforms across the country. Watch the Motivate TV spot by visiting: http://www.youtube.com/v/Y3e70cXkttM. Full contest rules and restrictions are available at www.scion.com/motivate.