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North American International Auto Show

WHEN JAN 13-26, 2014 WHERE Cobo Hall, Detroit, MI URL

Hyundai Veloster Turbo goes Lego racing

Posted Nov 20th 2012 7:15PM


The Hyundai Veloster Turbo is quite the nimble runabout. So much so that you may say it has "toy car" characteristics. Well Hyundai has taken that notion in a creative direction, creating a stop-motion race made of Legos. It is a between a Lego-ised Veloster, and a nondescript racer of the blocky persuasion.

The video is in celebration of the latest version of the iPhone and iPad driving game Asphalt 7: Heat. The game has been available on iTunes since June 21 of this year. As part of the promotion for this game, Hyundai is running a competition that began yesterday, and goes through Sunday, November 25. The winner of this competition will win a trip to Korea, to check out Hyundai's headquarters, as well as a trip to the 2013 North American International Auto Show in Detroit. A Korean factory and Detroit in January? Sign us up!

As for the video promo, it makes for some pretty exciting racing, incorporating elements from the Asphalt 7 game, such as N2O and cash icons, not to mention a sweet jump. In all, its a pretty entertaining stop-motion Lego video. Asphalt 7 is the first in the series that is available for both iPhone and iPad, and this video really makes want to check it out!


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