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Lancia at the 64th International Motor Show in Frankfurt

New Flavia Cabrio: four seats, four seasons
New Thema: alternative class
New Voyager: the art of travelling together
New Ypsilon: synthesis of elegance and innovation
New Delta: the compact flagship according to Lancia

Thema, Voyager and Flavia Cabrio. These are the first three models emerging from the alliance between the new Lancia and the new Chrysler "parade" down the prestigious catwalk of the International Motor Show in Frankfurt. They are all unique products that perfectly express the values shared by Lancia and Chrysler, which by now have become a single identity: from elegance and technological innovation to a century-old history and desire to excel in the future. The public will be able to also admire the Musa and Delta models completing the world's fullest premium range, from segment B to that of the Large MPVs, at the stand set up in Frankfurt.
It is precisely the "dual spirit" theme inborn in the union between Lancia and Chrysler that is the concept around which the exhibition area is set up, breathing life into a sinuous motion of expressive shapes and languages. This stimulating stand lets the public discover the new automotive dynasty that best contains two industrial cultures: the exuberant style, flair for delivering a "stress-free experience" and functionality all associated with the Chrysler brand, coupled with the taste, innovation and love of manufacturing that have always distinguished Lancia.

All new Lancia cars meet the desires of a refined customer who is reclaiming the pleasure of "possessing", but without flaunting financial standing; a customer capable of embracing diametrically opposed ideas such as tradition and innovation, rational thought and emotion, individualism and social awareness It is a world of exclusiveness, no longer shackled to the idea of possessing precious, expensive objects, but to subjective pleasure and gratification. For this customer, the quality of the new Lancia takes a further step forward, offering a new experience on board thanks to the use of prestige materials, meticulous attention to craftsmanship in every detail and technological innovation which is always at the service of driver and passengers.

The undisputed star of the stand is the Lancia Thema, the first global flagship that combines the best of two worlds to become the paradigm of the new Lancia. Like the original Thema launched in 1984, the new top-range saloon takes on the toughest, but also the most prestigious, segment, striving to offer a genuine alternative.

The goal is not easy to attain if we consider that the market target addressed is made up of more demanding customers who are used to having the best. Nevertheless, there is a precise tendency to want a more personal exclusivity in this particular bracket. The demand for a technology not as cold than what has been offered up until today, a demand for greater warmth, more craftsmanship, a stronger temperament, is emerging insistent. And it is here where the Lancia Thema fits in. This global flagship combines the classically American features of size, comfort and presence on the road with the "Made in Italy" craftsmanship, the cocooning silence of the large Lancias and the quality of materials and fabrics that elegantly "clothe" the most advanced technology serving comfort and safety.

They are precisely these peculiarities that make the new saloon boasting Lancia prestige something special, a product that when used every day turns the concept of a simple "means of transport" into an exhilerating travelling experience. That is because a "great trip" is not just leaving and arriving, but a continuous string of thrills and discoveries during all the time that passes.

On sale from October in all European dealerships, the Lancia Thema is available in three trim levels - Gold, Platinum and Executive - and with three engines: the 286 HP 3.6L V6 petrol engine with 8-speed automatic gearbox and the 190 HP or 239 HP 3.0L V6 diesel engines, both with 5-speed automatic gearbox.

The second new feather of the new Lancia range is the new Voyager, a Chrysler invention that radically changed motoring language, adding a new word and creating a new world: MPV, the art of travelling. A true icon of the MPV (Multi-Purpose Vehicle) category with 27 years on the road and more than thirteen million units sold in 120 countries around the world, today the American model "marries" Italian style, metamorphosing into an exclusive top-range MPV in which Chrysler's journey expertise joins forces with that of Lancia in driving satisfaction, on-board comfort, reduced passenger compartment noise, the art of attention to detail and Italian design.

The result is the best Voyager ever which picks up where the Lancia Phedra left off to write another page in the history of this category. One of the new cars showcased on the stand, with Gold trim level, features a Euro 5 163 HP Diesel 2.8 engine with exterior in the shade of Dark Charcoal, while the interior is distinguished by fine black leather upholstery, an entertainment system with DVD players mounted on the second and third rows, navigation system, Keyless entry and rear back-up camera.

On sale from October in all European dealerships, the Lancia Voyager will be available in the Gold trim level and with two engines: the 287 HP 3.6L V6 petrol with automatic 6-speed gearbox and the 163 HP 2.8L V6 diesel with 6 speeds.

The fusion of ideas and skills between Chrysler and Lancia also enables exciting new expressions of automotive art to emerge incredibly quickly. One clear demonstration is the captivating Lancia Flavia Cabrio on display in Frankfurt, the quintessence of open-air driving pleasure with 4 genuine seats, marked by white three-layer bodywork and interiors in fine leather. Fitted with a 175 HP 2.4 litre petrol engine and 6-speed automatic gearbox, the car offers a wealth of all inclusive equipment as standard.

There is also room for the new "mini flagship", the Lancia Ypsilon, which is displayed in Frankfurt with three new Ypsilon models - a 69 HP Gold 1.2 and two versions (Gold and Platinum) equipped with the innovative 85 HP 0.9 TwinAir - a small but significant champion of the range in terms of colours, optionals available and accessories.

Offered for the first time with five doors to welcome lovers of charm, technological excellence and the unique style of Lancia with enhanced comfort, it is a true "concentrate" of elegance, technology and power in just 3.8 metres. It has been on the major European markets since June, and starting in September will be sold under the Chrysler brand in Great Britain and Ireland.

Twenty-five years and more than a million and a half cars on the road later, the new Lancia "mini flagship" confirms the basic personality of previous versions, comprising a distinctive character that seduces with its good looks and elegance, boosted by cutting-edge technology applied to engines and comfort which not only delivers reduced emissions and consumption - thanks to technologies such as TwinAir, MultiJet II and Start&Stop - but also offers unparalleled on-board wellbeing through features unique in this category, including the brand new "Blue&Me-TomTom LIVE" and "Smart fuel" system", in addition to the innovative Magic Parking, Xenon headlights and LED tail lights.

The launch of the new Lancia continues with the development of iconic models. This is evident in the new Delta, a milestone Lancia model which heralded a new concept, bringing the attributes of a flagship to segment C. Its 4.5 metres pack in all the luxury and interior space of a higher category: the seats recline into chaise-longues, the upholstery reveals quality textures and passengers are cocooned by an almost magical comfort and silence on every journey. Recently updated with the 2011 range, today the new version fitted out with the 120 HP EURO 5 bi-fuel 1.4 Turbo Jet engine is making its debut. It will be available on all European markets in three different trim levels (Steel, Silver and Gold).

Completing the exhibit in Frankfort is the Musa, which expresses the best Made in Italy craftsmanship capable of combining the comfort, room and class of a limousine with the agility and compactness of a city car. The model on display is a 95 HP Platinum 1.4 16v (Euro5) with Start&Stop supplied standard, distinguished by a two-tone body (Angelico White/Masaccio Black)
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Finally, brochures and certain dedicated publications at the stand will be introducing visitors to the products of FGA Capital, a financial company (joint venture of Fiat Group Automobiles and Crédit Agricole) specialised in the automotive segment. The company is operating in all the major European markets, and in Germany with FGA Bank, with a sole mission: support the sales of all the brand vehicles brand vehicles by offering innovative financial products with high added value services targeted at the dealership network, private customers and companies.

News Source: Lancia