Marketing/Advertising

BAIC has officially pulled the covers off of its new Senova D Series sedan for China. The four-door is based on the old Saab 9-5 and boasts a turbocharged 2.0-litre four-cylinder engine. Local buyers can get their hands on the machine for around US$22,745 at current conversion rates. Other ...

Take the Race of Champions, keep its wide-ranging motorsports disciplines but replace national teams with duos called Red Outrageous, Yellow Powerful, Blue High Tech and Green Superfast. Give them rides from a toy store shelf and the cockiness of Top Gun, put them on courses from Mad Max and mix ...

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco ...

Honda must really love Formula One racing, as evidenced by today's announcement that the Japanese automaker is returning to the world's most popular motorsport for the fifth time in its history. Honda has entered into a team partnership with McLaren to develop and manufacture power systems ...

Babies and cars go together like screaming blobs of insomnia and sleep machines. New parents quickly find that nothing soothes an irritable newborn quite like a quick drive around the block, and Volkswagen employed that truth in the company's newest ad for its stop/start technology. The spot ...

Following last week's entertaining and wildly popular Spock vs. Spock video, Audi has come back with a bevy of videos for its new advertising campaign that will begin airing tonight in primetime and on cable. There are five ads altogether, but the longest one, a 60-second spot titled It Couldn't ...

No one could describe 82 year-old Bernie Ecclestone as racy (he failed to qualify for both F1 races he attempted to contest back in 1958), but his daughter, Tamara, seems to have found the racy switch in the family genes. Posing for Playboy magazine, she was much obliged to bare all and turn up ...

The Jaguar F-Type is slinking its way into vastly divergent corners of the celebrity world. Lana del Rey is its songstress, Englishman-playing-American-terrorist Damien Lewis lead its cinematic debut in Desire, San Francisco quarterback Colin Kaepernick gets the athletic endorsement, and now it's ...

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past – like it did with ...

For the first time ever, the Crown Range, New Zealand's highest paved road, was closed off for the drifting pleasure of one man. That man is Mad Mike Whiddett, and the machine he's piloting is a heavily modified Mazda RX-7 sponsored by the energy-rich crew from Red Bull and powered by a ...